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Gragg Advertising Appointed AOR for NYADI

Gragg Advertising Gains New Strategic Partnership in Higher Education Kansas City, MO – 10/26/2016 – New York Automotive & Diesel Institute (NYADI) appoints Gragg Advertising, a Premier Google Partner, as agency of record. Since 1992 NYADI prepares students to meet the requirements of an ever-changing automotive/heavy duty truck and diesel and collision repair service market. Gragg […]

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Gragg Advertising Welcomes Six New Google AdWords Aficionados

Gragg expands agency’s certified online advertising expertise. Kansas City, MO – 10/21/16 – Google recently recognized a half-dozen more Gragg Advertising employees as AdWords aficionados. Six hard-working employees completed the Google Specialist Challenge, studying, testing, and receiving their Search, Display, Video, Shopping and Mobile Google AdWords Certifications in less than one month. “We are the […]

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Project Management from the Outside In

Project Managers wear many hats – collaborators, managers, problem-solvers, facilitators and (sometimes) even interpreters. We translate business needs into action plans for our clients. With responsive design work, search engine optimization, social and traditional media, we put the needs of our client at the heart of our strategy. Why are Project Managers important?Companies are focusing […]

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Why Your Marketing Plan Isn’t Working… 3 Reasons I Hear Way too Often

Helping companies and business owners take a dream or idea and turn it into a profitable endeavor is the best part of my job. But one thing that’s not so great is the lack of love businesses give to their marketing plans and digital strategy. A business doesn’t necessarily have to write a formal 25-page […]

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Value Every Piece of Data to Improve Your Conversions

We’ve all heard the saying, “Garbage in, garbage out.” For marketers, this essentially means if the data we use to make decisions is faulty, the decisions we make (or the output) will have flaws as well. At Gragg Advertising, we work with our clients to ensure the data we’re inputting and using for decisions is […]

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All Aboard the Snapchat Train

As social media marketers, it’s always beneficial to keep up with the latest and greatest. In particular, Snapchat is one social media platform making waves amongst users for its originality and inventiveness. But it’s this same originality and inventiveness that leaves businesses a little confused on how exactly to use the app to tap into […]

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Syncing Corporate Internal and External Communications in a Social Media World

All brand marketing and strategic plans begin with the same basic structure: Defining how your product and services differ from competitors and determining your target audience. The issue any organization must face is ensuring that its employees know the strategy and statement well enough to properly communicate it externally. Your employees are the true face […]

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Gragg Advertising Named Premier Google Partner

Kansas City, MO – 7/14/2016 – Gragg Advertising, a recognized global leader in digital marketing, has been named a Premier Google Partner. This distinction places Gragg among only three Premier agencies in the Kansas City area that specialize in both Search and Mobile Advertising. “We’re delighted to welcome Gragg Advertising as a Premier Google Partner. […]

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Get Stronger with a Healthy Dose of a Marketing Mix

If you have been paying any attention to marketing trends in recent years, surely you’ve heard traditional media is dying and companies are beginning to steer away from such platforms putting a larger focus on new-age digital tactics. Scratch this idea from your head and let’s be realistic. To create a compelling and cohesive brand […]

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Understanding the Cyclical Nature of Content

First, let’s just get the definition out of the way: Content is information published on owned or earned media for a clearly defined audience with a clearly defined goal. Companies produce content at breakneck speed. Content takes the form of apps, blogs, case studies, ebooks, email, infographics, slide presentations, social media, videos, web pages, webinars, […]

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