News & Webinars

Gragg Advertising

Jun 23, 2025

Why Your Business Needs Both Organic and Paid Social Media

I wanted to take a moment to address a common question we hear from businesses: “Do we really need social media?” or “Can’t we just run ads without posting regularly?” The short answer: Yes, you absolutely need social media, and yes, both organic and paid strategies are essential. Here’s why: Organic Social Media = Trust & Visibility Think of your organic posts like your digital storefront. When someone clicks on your ad or searches your business, your social channels are often the first stop. If they see an inactive page or no updates in months, it […]

Gragg Advertising

May 5, 2025

Brand Storytelling

Thousands of years ago, our ancestors gathered around a fire in the evening to listen to stories. These stories entertained them, passed on knowledge, and helped them understand the world around them. In the 21st century, stories are still an important part of our lives, we’ve just changed the way they’re told. But they still help build connections, which is why they’re an important part of any brand. Adding a Story to Your Marketing You may not have noticed it explicitly, but all the best brands tell a story with their marketing. In 2024, Nike went “Beyond Barriers” with a […]

Gragg Advertising

Aug 27, 2024

What is Content Marketing

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

Gragg Advertising

Aug 27, 2024

Why Content Marketing Works

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]