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Aug 20, 2021

The Fast and the Furious: 30 Marketing Ideas in 60 Minutes

Being successful and graduating students in our industry takes planning and strategic thinking. You can’t afford to be like Dom Toretto from The Fast and The Furious, you need a strategic marketing plan. Join Greg Gragg and Darryl Mattox for their version of The Fast and The Furious, this rapid paced 60-minute webinar will give you 30 […]

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Jul 16, 2021

Navigating the CTV/OTT Landscape

Connected TV (CTV) advertising is one of the most quickly evolving digital media options. Because it allows you to reach your audience on their smart TVs, it’s an important tool for smart marketers to add to their toolbelt. But understanding, using and optimizing CTV can be a confusing challenge. You don’t want to miss our […]

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Jun 18, 2021

Old Dog, New Tricks

Who says Old Dogs can’t learn (and teach) new tricks? Join long-time EDU Industry Marketing Experts Greg Gragg and Darryl Mattox as they present 10 marketing ideas that can impact your new student goals. Walk away from this session with new ideas you can implement immediately and enjoy seeing the success of in your upcoming […]

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Jun 18, 2021

From Prospects to Graduates

With all that has happened over the last year and a half our schools have shifted, adjusted, evolved, and grown. In this session we will discuss how the changes affected the enrollment, retention, and graduation process. What new obstacles do we need to overcome? What advantages came from our submersion into the realm of virtual […]

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May 21, 2021

Social Media and the New Normal

The world of social media continues to adapt to changes in user behavior. To get the most from your marketing, you need to keep up. There’s no out-of-the-box solution that can get you guaranteed results, but with a little know-how and elbow grease, you can make a positive impact and start conversations with your targets. […]

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Apr 16, 2021

SEO: So Much More Than Your Website

You already know about the importance of optimizing your website for search engines. Indexing, crawlability, content, tags and meta descriptions are included in the constantly changing algorithms search engines like Google and Bing use to decide which sites are most relevant to a search query. But what you may not realize is there’s a lot […]

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Mar 29, 2021

Social media trends in 2021

More people are aware of the social and political climate in the United States now than in years past. This means social awareness will continue to be an important element in social media marketing in 2021. According to Sprout Social, 66% of consumers said they want organizations to take a stand on political and social […]

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Mar 9, 2021

Apple iOS 14 Changes

Apple has announced changes with iOS 14 that will impact how Facebook Pixels processes conversion events (product sales, lead capture, etc.) Businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. User experience changes From now on […]

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Mar 19, 2021

Creating the Connection from Prospective Student to Graduate

Whether they voice it or not, some prospective students are put off by the thought of higher education because of the time commitment. To overcome that, your admissions staff needs to be able to draw a clear and tangible connection to graduation. In our latest free webinar, Gragg President Darryl Mattox and VP of Business Development Lisa Olmedo will discuss strategies for improving admissions numbers by helping would-be students visualize the journey to graduation – and understand it’s closer than they may think.

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Feb 19, 2021

Website Development and ADA Compliance

If your website isn’t ADA compliant, you’re turning away visitors who could become conversions. Join Director of UX and Development Ben Parks and President Darryl Mattox as they discuss what ADA compliance is and what it means for you and your website.

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