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We ushered in 2009 on an air of hope and change. Eight years later, we have hope that the new Administration will change the previous Administration’s policies that were laser-focused on destroying one segment of higher education and advance the more-equitable philosophy of accountability parity across all institutions of higher education. The past five years […]
Read More The ability to track prospects and inquiries across multiple channels is commonly viewed as one of the most important challenges to overcome by marketers and advertisers. In fact, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company, according to HubSpot’s 2016 State […]
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A year ago we posted on our blog about Facebook Canvas, user experience, immersive content, and the imminent reign of video. Well, video is no longer an “up-and-coming” tactic. It’s here, it’s powerful, and it’s all about the brand. Thanks to social platforms putting video first, brand focus has shifted right before our eyes. Not […]
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One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]
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If you’ve been living under a rock these past few years, it may have slipped your notice that video consumption has risen to a digital marketing superpower. Lucky for you, the team here at Gragg Advertising has been keeping up with video’s prophetic rise. Video has obviously existed since the birth of the internet, but […]
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Has anyone seen a referral lately? Referral programs in higher education institutions have withered away in recent years due to concerns in the political environment. Our data shows in 2005, 50 percent of inquiries were from referrals, converting at 18 percent. In 2014, 9 percent of leads were from referrals, converting still at 18 percent. […]
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We all know how online dating works, at least conceptually. You, the eligible single, put in all the criteria of what you’re looking for in a potential dating prospect. You can choose physical features: blonde, brunette, red head. You can select a height and weight range. You can even get super granular about it, looking […]
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Content Marketing So, advertisers of the world, how do we make content that is worth consumers’ time? Make it valuable to them is the obvious answer. For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to […]
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Presented at CSPEN 2016 by Greg Gragg (Gragg Marketing) and Shawn Graybill (IntegriShield).
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One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data… “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…” The […]
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