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Importance of Video in Content Marketing Strategy

A year ago we posted on our blog about Facebook Canvas, user experience, immersive content, and the imminent reign of video. Well, video is no longer an “up-and-coming” tactic. It’s here, it’s powerful, and it’s all about the brand. Thanks to social platforms putting video first, brand focus has shifted right before our eyes. Not […]

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Fundamental Values of Nonprofit Marketing

One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]

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Video Marketing: Through the Lens in 2017

If you’ve been living under a rock these past few years, it may have slipped your notice that video consumption has risen to a digital marketing superpower. Lucky for you, the team here at Gragg Advertising has been keeping up with video’s prophetic rise. Video has obviously existed since the birth of the internet, but […]

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Darryl Mattox
President/COO

Four Ways to Jump-Start Your Referral Program

Has anyone seen a referral lately? Referral programs in higher education institutions have withered away in recent years due to concerns in the political environment. Our data shows in 2005, 50 percent of inquiries were from referrals, converting at 18 percent. In 2014, 9 percent of leads were from referrals, converting still at 18 percent. […]

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Pay-Per-Lead: Using Data to Find Your Match

We all know how online dating works, at least conceptually. You, the eligible single, put in all the criteria of what you’re looking for in a potential dating prospect. You can choose physical features: blonde, brunette, red head. You can select a height and weight range. You can even get super granular about it, looking […]

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Content Marketing Pt. 2: Context & Customer Journey

Content Marketing So, advertisers of the world, how do we make content that is worth consumers’ time? Make it valuable to them is the obvious answer. For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to […]

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EDU Lead Gen Meets Legislation: Are Schools Liable for a Marketer’s Activity?

Presented at CSPEN 2016 by Greg Gragg (Gragg Marketing) and Shawn Graybill (IntegriShield).  

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Content Marketing Pt. 1: Quantity vs Quality

One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data… “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…” The […]

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Gragg Advertising Appointed AOR for NYADI

Gragg Advertising Gains New Strategic Partnership in Higher Education Kansas City, MO – 10/26/2016 – New York Automotive & Diesel Institute (NYADI) appoints Gragg Advertising, a Premier Google Partner, as agency of record. Since 1992 NYADI prepares students to meet the requirements of an ever-changing automotive/heavy duty truck and diesel and collision repair service market. Gragg […]

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Gragg Advertising Welcomes Six New Google AdWords Aficionados

Gragg expands agency’s certified online advertising expertise. Kansas City, MO – 10/21/16 – Google recently recognized a half-dozen more Gragg Advertising employees as AdWords aficionados. Six hard-working employees completed the Google Specialist Challenge, studying, testing, and receiving their Search, Display, Video, Shopping and Mobile Google AdWords Certifications in less than one month. “We are the […]

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