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Good to Great Admissions

So much of your success relies on your admissions counselors. It is not enough to merely get a potential student interested; you need to seal the deal. It is easier said than done, but we are going to give you strategies to achieve it. Learning Outcomes: What it means to be great Basic habits of […]

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From Prospects to Grads

With all that has happened over the last year and a half our schools have shifted, adjusted, evolved and grown. In this presentation, we discuss how the changes affected the enrollment, retention and graduation process. What new obstacles do we need to overcome? What advantages came from our submersion into the realm of virtual learning? […]

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Social media trends in 2021

More people are aware of the social and political climate in the United States now than in years past. This means social awareness will continue to be an important element in social media marketing in 2021. According to Sprout Social, 66% of consumers said they want organizations to take a stand on political and social […]

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Apple iOS 14 Changes

Apple has announced changes with iOS 14 that will impact how Facebook Pixels processes conversion events (product sales, lead capture, etc.) Businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. User experience changes From now on […]

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Need-To-Know Stats of Local SEO

Have you ever wondered if spending your marketing time and energy on Local SEO is worth it? You’re not alone. Our clients have asked us the same question and, more often than not, the answer is the same. The data doesn’t lie. Local SEO is possibly the best ROI for your marketing spend in terms […]

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Email Marketing Strategy That Cuts Through The Clutter

One of the most persistent challenges marketers face every day is breaking through the clutter that pervades the digital landscape. Practically every brand with a digital presence uses e-blasts and email campaigns in their marketing strategy. Altogether, it causes a whole lot of clutter that needs cutting through. Shift Your Perceptions In forming an impactful […]

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Video Marketing: The Great Disruptor

Throughout all forms of digital media, the disruptive power of video is changing the face of marketing and advertising most fundamentally. Video, not surprisingly, continues to dominate the content world. Consumer reports have shown that videos can have greater impact than what written blog posts, specialized imagery, testimonials, and infographics can traditionally achieve. The disruptive […]

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Blogging’s Role in Social Media Strategy

An integral part of Gragg Advertising’s Marketing (R)Evolution is something we, and almost everyone working in this Digital Age, have talked about before, but is worth revisiting:  Social Media Marketing. Social Media is clearly an ingrained part of our lives, permeating both our personal and professional cultures. But that doesn’t mean it’s some omnipotent force […]

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Gragg Advertising CEO Featured in HuffPost “5 Things I Wish Someone Told Me” Series

Former Ernst & Young Entrepreneur of the Year Finalist, Greg Gragg, was interviewed by HuffPost contributor Yitzi Weiner to share insight with other business leaders, entrepreneurs and CEO’s. During the interview, Greg shared what has helped our agency continue to innovate and thrive over 25 years. This engaging series features interviews with CEO’s, leaders, and celebrities in […]

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October Washington Update – Best Practices for a Military & Veteran-Friendly School

Hot topics surrounding industry regulation and inquiry generation are constantly changing within our EDU sector. We realized that over the last year, the content and focus of the EDU Update gravitated toward what’s happening in Washington, D.C., and now we’re making the change official. Each month Gragg Advertising’s Washington Update is designed to help keep […]

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