Gragg Advertising

What is Content Marketing

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

Gragg Advertising

Why Content Marketing Works

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

Gragg Advertising

TURBO CHARGED MARKETING Trends for 24/25

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.

Gragg Advertising

Gragg Advertising at Brickyard Crossing (Indianapolis Speedway) golfing with clients.

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.

Gragg Advertising

Good to Great Admissions

So much of your success relies on your admissions counselors. It is not enough to merely get a potential student interested; you need to seal the deal. It is easier said than done, but we are going to give you strategies to achieve it. Learning Outcomes: What it means to be great Basic habits of […]

Gragg Advertising

Social media trends in 2021

More people are aware of the social and political climate in the United States now than in years past. This means social awareness will continue to be an important element in social media marketing in 2021. According to Sprout Social, 66% of consumers said they want organizations to take a stand on political and social issues. In 2021, brands will have to be mindful of the content they’re publishing as well as any political or social undertones connected to those posts. Recent updates to Instagram’s algorithm means searching for content with key words will become a trend in 2021. This […]

Gragg Advertising

Need-To-Know Stats of Local SEO

Have you ever wondered if spending your marketing time and energy on Local SEO is worth it? You’re not alone. Our clients have asked us the same question and, more often than not, the answer is the same. The data doesn’t lie. Local SEO is possibly the best ROI for your marketing spend in terms of leads and conversions. Not buying it? Take a look at this handy infographic breaking down the reasons to invest in Local SEO by the numbers. We’re sure you’ll see it our way.

Gragg Advertising

Blogging’s Role in Social Media Strategy

An integral part of Gragg Advertising’s Marketing (R)Evolution is something we, and almost everyone working in this Digital Age, have talked about before, but is worth revisiting: Social Media Marketing. Social Media is clearly an ingrained part of our lives, permeating both our personal and professional cultures. But that doesn’t mean it’s some omnipotent force overshadowing all other marketing strategies. Today, we’ll talk about how blogging can complement your Social Media (or Social) program and become yet another critical part of your marketing strategy. Social is a key element in your integrated strategy, but did you know that adding Blogging […]

Gragg Advertising

Gragg Advertising CEO Featured in HuffPost “5 Things I Wish Someone Told Me” Series

Former Ernst & Young Entrepreneur of the Year Finalist, Greg Gragg, was interviewed by HuffPost contributor Yitzi Weiner to share insight with other business leaders, entrepreneurs and CEO’s. During the interview, Greg shared what has helped our agency continue to innovate and thrive over 25 years. This engaging series features interviews with CEO’s, leaders, and celebrities in […]

Gragg Advertising

Gragg Advertising Recognized Among Top Kansas City Agencies

Kansas City Business Journal ranks Gragg Advertising among top Ad Agencies and Digital Marketing Firms. Kansas City, MO – 8/15/17 – Gragg Advertising, a Premier Google Partner, was recognized as an industry leader in the Kansas City market by Kansas City Business Journal (KCBJ). The agency secured top ranks on two coveted “Book of Lists” categories […]

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