Email Marketing Strategy That Cuts Through The Clutter

One of the most persistent challenges marketers face every day is breaking through the clutter that pervades the digital landscape. Practically every brand with a digital presence uses e-blasts and email campaigns in their marketing strategy. Altogether, it causes a whole lot of clutter that needs cutting through.Shift Your PerceptionsIn forming an impactful email strategy, […]

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Video Marketing: The Great Disruptor

Throughout all forms of digital media, the disruptive power of video is changing the face of marketing and advertising most fundamentally. Video, not surprisingly, continues to dominate the content world. Consumer reports have shown that videos can have greater impact than what written blog posts, specialized imagery, testimonials, and infographics can traditionally achieve. The disruptive […]

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Blogging’s Role in Social Media Strategy

An integral part of Gragg Advertising’s Marketing (R)Evolution is something we, and almost everyone working in this Digital Age, have talked about before, but is worth revisiting:  Social Media Marketing.Social Media is clearly an ingrained part of our lives, permeating both our personal and professional cultures. But that doesn’t mean it’s some omnipotent force overshadowing […]

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Gragg Advertising CEO Featured in HuffPost “5 Things I Wish Someone Told Me” Series

Former Ernst & Young Entrepreneur of the Year Finalist, Greg Gragg, was interviewed by HuffPost contributor Yitzi Weiner to share insight with other business leaders, entrepreneurs and CEO’s.During the interview, Greg shared what has helped our agency continue to innovate and thrive over 25 years. This engaging series features interviews with CEO’s, leaders, and celebrities in order […]

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October Washington Update – Best Practices for a Military & Veteran-Friendly School

Hot topics surrounding industry regulation and inquiry generation are constantly changing within our EDU sector. We realized that over the last year, the content and focus of the EDU Update gravitated toward what’s happening in Washington, D.C., and now we’re making the change official. Each month Gragg Advertising’s Washington Update is designed to help keep […]

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September EDU Update

September EDU UpdateThis special edition of the EDU Update offers you a glimpse into the world of Career Education Colleges and Universities (CECU) Executive Director Steve Gunderson. Learn what distinguishes CECU from its predecessor, the Association of Private Sector Colleges and Universities (APSCU) and what they’re working on in Washington, DC.As the sector begins to […]

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Gragg Advertising Recognized Among Top Kansas City Agencies

Kansas City Business Journal ranks Gragg Advertising among top Ad Agencies and Digital Marketing Firms.Kansas City, MO – 8/15/17 – Gragg Advertising, a Premier Google Partner, was recognized as an industry leader in the Kansas City market by Kansas City Business Journal (KCBJ). The agency secured top ranks on two coveted “Book of Lists” categories published […]

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August EDU Update

This summer was packed with action in the for-profit education sector. Let’s review the highlights and look ahead at what’s next.There have been many developments this summer with the Borrower Defense to Repayment (BDR) and Gainful Employment (GE) rules. And there is a lot to look forward to in the fall and winter. This video is […]

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CPI is out. ROI is in.

(As originally published on LeadsCon.com.)For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising vehicle […]

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Marketing in the Digital Age

(As originally published in the Kansas City Business Journal.)Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall marketing […]

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July 2017 EDU Update

Hot topics surrounding industry regulation and inquiry generation are constantly changing within our EDU sector. This monthly email is designed to help keep your finger on the pulse of the news that matters to you and your business.This summer has brought so many developments with the Borrower Defense and Gainful Employment Regulations.  Let Gragg break […]

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6 Simple Strategies for Generating Business Referrals

(As originally published in Thinking Bigger Business Magazine.)As business leaders we have often been taught that our best source for new business is referrals from happy customers and clients. There is no better lead than one that has been sent your way through a strong referral. The challenge has always been how to get satisfied […]

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