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We’ve all heard the saying, “Garbage in, garbage out.” For marketers, this essentially means if the data we use to make decisions is faulty, the decisions we make (or the output) will have flaws as well. At Gragg Advertising, we work with our clients to ensure the data we’re inputting and using for decisions is […]
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All brand marketing and strategic plans begin with the same basic structure: Defining how your product and services differ from competitors and determining your target audience. The issue any organization must face is ensuring that its employees know the strategy and statement well enough to properly communicate it externally. Your employees are the true face […]
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Kansas City, MO – 7/14/2016 – Gragg Advertising, a recognized global leader in digital marketing, has been named a Premier Google Partner. This distinction places Gragg among only three Premier agencies in the Kansas City area that specialize in both Search and Mobile Advertising. “We’re delighted to welcome Gragg Advertising as a Premier Google Partner. […]
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If you have been paying any attention to marketing trends in recent years, surely you’ve heard traditional media is dying and companies are beginning to steer away from such platforms putting a larger focus on new-age digital tactics. Scratch this idea from your head and let’s be realistic. To create a compelling and cohesive brand […]
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First, let’s just get the definition out of the way: Content is information published on owned or earned media for a clearly defined audience with a clearly defined goal. Companies produce content at breakneck speed. Content takes the form of apps, blogs, case studies, ebooks, email, infographics, slide presentations, social media, videos, web pages, webinars, and white papers. For the purposes of our discussion here, we’re going to focus on your website. Companies create content for two entities: search engines and consumers. And it’s important to understand where the two intersect to keep traffic moving to your site. Content for […]
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Digital marketing is the way of the future, right? Social media, blogs, and websites have changed the way we market products and services. But there is so much more to digital marketing than these obvious platforms. There are a lot of smaller, ancillary services that work in conjunction to help keep the blood of life […]
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Do you ever feel like you’re asking questions but nobody is listening? It’s like that famous quote from Ferris Bueller’s Day Off. “Bueller? Bueller?” When it comes to how your marketing performs, you don’t have time to wonder if someone is hearing you. At Gragg, our service team’s main responsibilities are answering all of your […]
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Everyone wants the next big thing. Bigger! Better! Faster! More intense! Ladies and gentlemen, more is not always better, especially when it comes to your design strategy. Think of it this way: If you want to send a clear message, the last thing you want to do is hop on your soapbox and shout it […]
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Radio has long since been an industry pillar when it comes to advertising, but those days are coming to a crashing and unfortunate end. Big radio networks like iHeart, ClearChannel and even CBS radio are struggling financially. These companies have taken on a significant amount of debt in building their networks, and local programming is […]
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You know those really annoying pre-roll ads flooding YouTube? Wouldn’t it be super cool if rather than annoy your audience with them, you could tailor these ads to match your target audience up with stuff they’ve already searched for online? It’s a reality now, thanks to a stroke of genius on the part of Netflix […]
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