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(As originally published on LeadsCon.com.) For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising […]
Read More(As originally published in the Kansas City Business Journal.) Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall marketing strategy. Publisher Stacie Prosser moderated the discussion that included how businesses can get the biggest return on their marketing efforts. Stacie Prosser of the Kansas City Business Journal: How has marketing changed over the past five years and what trends do you see emerging? Darryl Mattox of Gragg Advertising: Over […]
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Gragg Advertising tapped by the American Heart Association to produce “Go Red” campaign work. Kansas City, MO – 5/25/2017 – Gragg Advertising has been tapped by the American Heart Association to help raise awareness and critical funds for the 2017 Go Red For Women campaign. This partnership aims to shift the conversation around heart health […]
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One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]
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Content Marketing So, advertisers of the world, how do we make content that is worth consumers’ time? Make it valuable to them is the obvious answer. For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific points in their purchase journey. Ah, the elusive purchase journey. Figuring out where the points are that need to be addressed in the customers’ purchase journey takes research – know your funnel, know your customer, create impactful content. But before you […]
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One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data… “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…” The phrase directly applies to content marketing. I’m actually surprised content isn’t what he was specifically referring to. Excluding the “nobody really knows how to do it” part, it’s entirely true. Some companies, brands, and writers are incredible content marketers. Most, though, do it because everyone […]
Read More Gragg Advertising Gains New Strategic Partnership in Higher Education Kansas City, MO – 10/26/2016 – New York Automotive & Diesel Institute (NYADI) appoints Gragg Advertising, a Premier Google Partner, as agency of record. Since 1992 NYADI prepares students to meet the requirements of an ever-changing automotive/heavy duty truck and diesel and collision repair service market. Gragg […]
Read More Gragg expands agency’s certified online advertising expertise. Kansas City, MO – 10/21/16 – Google recently recognized a half-dozen more Gragg Advertising employees as AdWords aficionados. Six hard-working employees completed the Google Specialist Challenge, studying, testing, and receiving their Search, Display, Video, Shopping and Mobile Google AdWords Certifications in less than one month. “We are the […]
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Project Managers wear many hats – collaborators, managers, problem-solvers, facilitators and (sometimes) even interpreters. We translate business needs into action plans for our clients. With responsive design work, search engine optimization, social and traditional media, we put the needs of our client at the heart of our strategy. Why are Project Managers important?Companies are focusing […]
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Helping companies and business owners take a dream or idea and turn it into a profitable endeavor is the best part of my job. But one thing that’s not so great is the lack of love businesses give to their marketing plans and digital strategy. A business doesn’t necessarily have to write a formal 25-page […]
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