Consisting of five campuses in the greater Kansas City area, Metropolitan Community College offers more than 120 degree and certificate programs. They charged Gragg with developing a series of marketing materials promoting their many options to local residents. And of course, we were up to the task.
From billboards to print materials, Gragg created a creative comprehensive campaign that did what it set out to do: attract eyeballs, increase awareness and improve brand recognition.
Though online advertising is a marketing juggernaut, the rumors of print’s demise have been greatly exaggerated. And in fact, it continues to be an effective tool. Gragg created a series of posters and print ads to educate and inform about why Metropolitan Community College is a great choice for post-secondary education.
There is really no substitute a tangible marketing piece you can take with you. When Metropolitan Community College wanted to create new brochures and catalogs, they trusted Gragg to develop pieces that would be both informative and look great.