Founded in 1863, Boston College is a private Jesuit university with a rich tradition. When they launched their first fully online program, they needed an agency that would honor their well-established brand. As always, Gragg delivered.
To promote the launch of their online Master of Healthcare Administration program, Boston College needed a microsite that would adhere to strict brand guidelines, including the use of original photography. Operating within these parameters, Gragg’s UX and design teams developed an engaging and informative site.
To raise awareness about the new program, we developed and deployed a comprehensive digital marketing campaign. Using both pay-per-click (PPM) and organic search engine marketing (SEM), this well-rounded approach successfully drove awareness and generated new leads by targeting custom affinity groups within in healthcare careers.
When it comes to an integrated campaign, it’s all about conversions. Using our expertise, we created a custom landing page, complete with optimized content and a form. Structured to quickly provide visitors with the information they were seeking, this page successfully converted visitors from prospects to leads,