Gragg Advertising Appointed AOR for NYADI

Gragg Advertising Gains New Strategic Partnership in Higher Education

Kansas City, MO – 10/26/2016 – New York Automotive & Diesel Institute (NYADI) appoints Gragg Advertising, a Premier Google Partner, as agency of record. Since 1992 NYADI prepares students to meet the requirements of an ever-changing automotive/heavy duty truck and diesel and collision repair service market. Gragg will provide NYADI a 360-degree, integrated view of all advertising and results through full-service marketing technology.

“It’s always exciting to service a group like NYADI that is committed to academic excellence and we are thrilled to work with them on developing their online presence and local brand awareness,” said Gragg president/COO Darryl Mattox. Gragg specializes in EDU marketing with clientele on over 400 campuses nationwide and online. “Our student recruitment knowledge and over 20 years of direct response marketing will help our clients make smarter marketing decisions and be found in a student’s moment of need.”

From students to campaigns and media channels, Gragg will help NAYDI’s entire marketing landscape come together. As a Gragg client NYADI will have access to proprietary ALPINE Technology; its up-to-the-minute reporting will help optimize ROI and pinpoint where to invest in the brand’s future. And because it’s equipped with more than 80,000 custom validators, NYADI will see only legitimate engagement and response to their brand’s marketing efforts.

“At Gragg we are delivering on the radical idea that marketing can be something people want. There is a huge opportunity for students to engage with brands in the higher education sector and we look forward to working with NYADI,” said Mattox.