SOCIAL MEDIA

Mastering the Art of Conversation in the Digital Realm

Leverage the Power of Social Media Marketing

Connect with your Customers!

Engage Your Target Market and Get Results!

Social media isn’t just about broadcasting messages but rather engaging in meaningful dialogues with your audience.

  • Build and improve brand awareness and recognition
  • Build trust and relationships
  • Increase market reach
  • Ensure your voice remains consistent across various platforms
  • Improve engagement
  • Generate more ROI
  • Capture a larger market share
  • Set your brand apart from the competition

Our team of social experts is adept at crafting tailored strategies that resonate across different platforms, ensuring your brand’s voice remains consistent while adapting to each platform’s unique audience and features.

 

Our Social Media Strategies Produce Results!

Central to our approach is the development of cohesive, platform-specific strategies that enhance your online reputation and drive tangible results. Whether it’s creating compelling content calendars, managing community interactions, or implementing data-driven insights, we excel in leveraging social media to not only build a robust online presence but also to generate measurable outcomes such as increased likes, followers, and ultimately, sales.
 

Social Campaign Demographic Targeting

Charts indicate year-over-year data performance comparing 2022 and 2023.

  • The top chart is 2022
  • The bottom chart is 2023
  • 2022 shows less of a social campaign and presence.

    Note the data performance increases in 2023.

Demographic Changes

In 2023, social strategies were implemented during the same seasonality as in 2022.

  • In 2022, 10k individuals were impacted, whereas in 2023, an estimated 200k individuals were impacted.
  • The age demographic saw significant increases in the 25-34 and 35-44 age brackets.
  • Far more men and women were reached in 2023.

The objectives of the campaign were far surpassed. Another success story.

Paid Campaign Performance

Simply put, the numbers speak for themselves in this paid social campaign
Year-over-year data performance comparing 2022 and 2023

  • Link Clicks: 202% increase
  • Reach: 218% increase
  • Impressions: 154% increase
  • Landing Page Views: 207% increase

Campaign goals far exceeded. Another success!

Become Our Next Success Story! Call 816-931-0050

 

Organic Social Media Services to Grow Your Brand

In addition to campaign strategy, we specialize in organic social media services that emphasize authentic engagement and long-term relationship building.

By focusing on organic growth through compelling storytelling and strategic content distribution, we help to create and keep community around your brand. Our goal is to ensure that every interaction on social media contributes to strengthening your brand’s narrative and achieving your overarching marketing objectives.

 

Discover Our Social Media Strategies Today

 
 

CALL NOW! 816-931-0050

Characteristics of A Strong Social Media Strategy

  • Hashtags that make sense: Your # should align with your CTAs and overall brand messaging.
  • Keyword usage: Hashtags still serve a purpose, HOWEVER, keywords and social SEO is going to improve your visibility just as much, if not more than hashtags.
  • Versioning out posts for each platform: For example, your copy on LinkedIn vs Instagram should be different, as you are most likely reaching different audiences.
  • Using platform features that promote engagement: For example, using carousel posts on Facebook and Instagram, which encourages the audience to “swipe” to view more. This counts as an engagement metric. The more people swipe, the more your post will get thrown out into the algorithm.
  • Reels, TikToks, vertical videos: For the past few years, short form vertical videos have shown to bring in the most amount of engagement compared to static posts. To be successful in this, make sure your videos are under 1 minute, and get to the point within the first 30 seconds.

 

Social Media Best Practices

When it comes to leveraging social media for marketing, adopting best practices can significantly enhance a company’s online presence and client engagement. By adhering to these best practices, your brand or business can effectively harness the power of social media to drive growth and achieve strategic objectives.

Consistent Branding

Firstly, maintaining a consistent brand voice across all platforms is crucial. This consistency builds brand recognition and trust among followers, ensuring they know what to expect from your agency. It’s also essential to tailor content for each platform while keeping the overarching message aligned with your agency’s goals and values.

Engagement

Engagement is another cornerstone of effective social media usage. Promptly responding to comments and messages shows followers that their input is valued, fostering a sense of community around your brand. Encouraging conversation through polls, questions, and interactive content not only boosts engagement but also provides valuable insights into your audience’s preferences and needs. To summarize, you have to be social on social media!

Social Trending

Furthermore, staying updated with social media trends and algorithms is key to maximizing reach and visibility. Regularly analyzing metrics and adjusting strategies accordingly ensures that your business stays ahead in the dynamic landscape of digital marketing.

Marketing Integration

Lastly, cross channel marketing integrations, or integrating social media with other marketing efforts such as email campaigns or website content, creates a cohesive brand experience that resonates with both current and potential clients.

GROW YOUR BRAND! CALL 816-931-0050

 

What Can You Expect From Gragg’s Social Media Marketing?

Gragg Advertising is a full-service digital marketing agency with a highly skilled and experienced social media team specializing in crafting social media strategies that produce results. We have helped several hundreds of businesses resonate their voice, communicate with their target audience, build trust and growing their brand.
 

  • Custom social media campaigns to meet your goals and objectives.
  • Custom organic social media strategies to reach your audience and expand your brand awareness and recognition.
  • No cookie cutter’s here. Each business is unique. Your message is unique and customers must communicate with and trust your brand. We innovate and integrate custom social strategies that make the most sense for your business
  • Social research to develop precise brand messaging to engage your target audience.
  • Timely deliverables and deadlines are always a priority.

 

Experienced Social Media Professionals

Gragg Advertising has developed social media solutions for small and large businesses of all types. Our experienced social media team has delivered results and helped businesses achieve growth and success. We are confident our experience and expertise will support your business to increase brand exposure regardless of industry or size.

Dedicated Social Media Staff

Our dedicated team of social media professionals provide you with personal support and service throughout your campaigns. From planning and strategizing to answering questions, we remain social to keep you in the know. We work closely with your team.

Social Media Results and Client Relationships

We are social and committed to building trust through communication and tangible results. We maintain close communication with our clients and work with you, listen, plan and execute as a team to accomplish the objectives.

Social Branding

Your brand is unique. Your social strategy is unique to your brand messaging. We will reach your market with your brand’s solutions. Our experienced team of social professionals will develop your social media messaging strategy to deliver that message to your target audience.

What Are You Waiting For? Call TODAY 816-931-0050

 
 

Proven Social Media Expertise

As a full-service marketing and advertising agency, Gragg Advertising provides the social media services you need, in-house. We have the skills and expertise to help you maximize your impact and improve ROI.

Together, we’ll determine a strategy that carefully looks at where you are currently and where you want to go. Then we’ll develop strategies to make that a reality.

 

Discover Your Marketing Potential!

 

Let Gragg Advertising develop social media solutions to grow your brand today!

 

REQUEST A FREE PROPOSAL TODAY!

 
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