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A well-planned content marketing strategy should be central to your overall digital marketing strategies. Like gas to a car, relevant quality content posted frequently and consistently is the lifeblood for organic growth. A well-rounded content marketing strategy produces many amazing benefits and results.
Quality content allows you to inject your brand in the conversation as the solution to the market’s problems.
Content marketing is the vehicle to engage your audience by providing answers to the common pain points in your market. Inject your brand into the conversation to become the solution as an industry thought leader. Content marketing satisfies E-E-A-T requirements and establishes your experience, expertise, authority and trust in your industry.
You may have heard it said that content is king. But there are good kings and bad kings. Simply putting a large volume of content on your site won’t move the needle for your business – the amount of content you generate is only part of the picture. Successful content marketing is defined by four essentials: Quality, Relevancy, Consistency and Frequency.
Is your content helping or hurting your brand?
For content to provide value to your business, it has to provide value to your audience. Search engines are much better at distinguishing useful, meaningful content from low-effort “keyword packing” than they used to be. Poor-quality content or material that does not provide much value can actually be detrimental to your brand and your search rankings.
Context is Key
Relevancy of content goes hand in hand with quality. High-quality material that isn’t connected to the your market and the main theme of the site will have little benefit. Structuring the content on your site by topics gives search engines context for all of the material your post, helping the algorithms understand what the material is about and improving your chances of showing up in results for relevant searches. Throwing up irrelevant material that doesn’t make sense in the context of what your site is about is a waste of time.
Setting a Schedule
What you post matters. So does when you post it. High-quality, relevant content is great, but if months (or even years) pass between updates to your site, your search rankings will inevitably suffer. Search engine algorithms hate stagnant sites. Consistent new posts feed the content machine that search engines look for. The best approach is to consistently put up new content on as regular a schedule as you can manage.
Keeping Things Fresh
Frequency of posting also goes hand in hand with consistency of posting. “Consistently” posting once every 6 months won’t yield much in the way of results. You have to put up new content often enough for the site not to become stagnant.
Unleash the Power of Your Content Call 816-931-0050
Content is not just basic text on a website. Content contains your marketing message in any media type or format. Content strategy can involve any combination of channels ranging from social media, commercial advertisements, print ads, banner ads, PPC ads, radio, television, website and can be created for any medium that requires a commercial message.
Content includes text, video, images, audio, infographics, and anything that communicates a message and that can be delivered in a variety of formats such as video files, audio files, image files and more.
Cross channel marketing with traditional advertising and digital media can be incorporated to synergize your marketing message. Start reaping the rewards of a well-planned content marketing strategy
Gragg Advertising can develop a content marketing plan that reaches your customers where they are and takes you where you want to go.
Most people know what keyword research is and believe it’s where you start. Quiet the contrary. The same keyword means something different to different people. A horse to a carpenter is a saw tool, to a gymnast, its a piece of gym equipment, to an equestrian, it’s an animal. In other words, keywords are defined by their market topics and themes. It is very important to understand how keywords work within the market topics and themes.
Whose in the market and how much market share does someone own across the market topics and themes? How active are they in the conversations within those markets? Market research is an important factor to determine how others are communicating in conversation across the various topics and themes in that market.
Keywords are markets. Gone are the days of hunting and pecking for keywords. Once the market topics and themes are understood, keywords fall into place.
Regardless of whether the content will be used on a website, a Google My Business post, or another channel, the content topics are mapped and presented in a content calendar for approval before content production starts.
Content production begins once the content calendar is approved. Upon completion of the newly created content piece, it is sent for approval. Once approved, it moves to the content execution phase.
Content is placed, posted, distributed and marketed across the targeted channels with all optimizations in place.
ENGAGE YOUR MARKET! CALL 816-931-0050
As a full-service marketing and advertising agency, Gragg Advertising has the skills and expertise to help you maximize your impact and improve ROI.
Together, we’ll determine a content strategy that delivers your message.
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