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Darryl Mattox

Four Ways to Jump-Start Your Referral Program

Has anyone seen a referral lately? Referral programs in higher education institutions have withered away in recent years due to concerns in the political environment. Our data shows in 2005, 50 percent of inquiries were from referrals, converting at 18 percent. In 2014, 9 percent of leads were from referrals, converting still at 18 percent. Safe Harbor in 2013 curtailed setting benchmarks for referrals. It’s time to get back to referrals and incorporate compliant strategies into your everyday marketing program. This article covers four elements to a successful referral program:

  • Meeting compliance guidelines
  • Everyday marketing strategies
  • Tips for admissions staff
  • Incentive guidelines

Read the full article, originally featured in Career College Central.

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