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Your Google ad copy has been perfectly scripted. Your Pay Per Click (PPC) landing page is generating leads. Your ad clickthrough rates are strong. But, wait! Your admissions team is complaining about not being able to connect with those prospective students by phone, text or email. Your leads have turned from “warm” to “cold”. Is there an effective PPC strategy to turn “warm” PPC leads into high-intent “hot” leads?
Life is moving faster than ever and connecting with your Google Ads leads can be extremely challenging. Here at Gragg Advertising, our PPC team has developed a process designed to increase your chances of connecting with potential students.
Virtual appointment scheduling, featured on PPC landing pages, empowers the prospective student to choose a convenient time/day to connect with an admissions specialist before committing to an actual campus tour or visit of a higher-education school.
The virtual appointment scheduling process has been developed with the intention of establishing a partnership with potential students and colleges by allowing easier cultivation of the PPC lead through the application or enrollment process. These important indicators, featured on either on your website or a specific PPC landing page, weigh heavily in a student’s decision on which school to attend.
Learn How To Use Virtual Appointments to Increase Your Engagement Rates
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By allowing online users to select their preferred time and date to connect with your admissions team, engagement rate can increase throughout the student enrollment journey. Internal case studies of select higher education clients within our agency have shown that implementing Virtual Appointment Scheduling can increase interview rates can increase up to 22%. More importantly, Virtual Appointment Scheduling has improved the overall workability of the lead by even decreasing cost-per-enrollment for higher-education schools or colleges. (Some of Gragg Advertising’s clients have experienced up to an 87% decrease in cost per enrollment.)
Modern lead generation requires anticipating customer behavior and being available exactly when they have a need. Virtual Appointments can help you meet that need. Our PPC team creates campaigns and landing pages to ensure your brand is discovered by customers at the moment they need you the most. We take pride in working with clients to create ads and strategies that address the needs of today’s potential students.
Learn more about the Virtual Appointment Scheduling process along with other PPC strategies that Gragg Advertising can use to help you drive enrollments and conversions today!
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