Attract customers near the bottom of the funnel, those ready to make a decision by leveraging pay-per-click advertising. Deliver the right message to the right audience at the right time by executing a variety of ads on Google, including search, video, display, Gmail and more!
Define client goals: Review historical PPC performance. Research the competition and project potential ROI (return on investment)
Keyword research: Identify effective, relevant keywords (match type) and assign to targeted ad groups/campaigns
Build PPC campaigns: Develop relevant text ads. Pinpoint geographic targeting. Utilize custom audiences. Assign appropriate keywords to relevant ad groups associated with branded and programmatic campaigns (search, video display)