Attract customers near the bottom of the funnel, those ready to make a decision by leveraging pay-per-click advertising. Deliver the right message to the right audience at the right time by executing a variety of ads on Google, including search, video, display, Gmail and more!

  • Define client goals: Review historical PPC performance. Research the competition and project potential ROI (return on investment)
  • Keyword research: Identify effective, relevant keywords (match type) and assign to targeted ad groups/campaigns
  • Build PPC campaigns: Develop relevant text ads. Pinpoint geographic targeting. Utilize custom audiences. Assign appropriate keywords to relevant ad groups associated with branded and programmatic campaigns (search, video display)
  • Landing pages: Build, refine, optimize custom landing pages (multivariate testing)
  • Tracking, measuring, and reporting: Consistently track, and measure against KPIs
  • Campaign optimization: Refine campaigns to align with client objectives

Gragg Advertising

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