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Content Marketing So, advertisers of the world, how do we make content that is worth consumers’ time? Make it valuable to them is the obvious answer. For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific points in their purchase journey. Ah, the elusive purchase journey. Figuring out where the points are that need to be addressed in the customers’ purchase journey takes research – know your funnel, know your customer, create impactful content. But before you […]
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One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data… “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…” The phrase directly applies to content marketing. I’m actually surprised content isn’t what he was specifically referring to. Excluding the “nobody really knows how to do it” part, it’s entirely true. Some companies, brands, and writers are incredible content marketers. Most, though, do it because everyone […]
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An integral part of Gragg Advertising’s Marketing (R)Evolution is something we, and almost everyone working in this Digital Age, have talked about before, but is worth revisiting: Social Media Marketing. Social Media is clearly an ingrained part of our lives, permeating both our personal and professional cultures. But that doesn’t mean it’s some omnipotent force overshadowing all other marketing strategies. Today, we’ll talk about how blogging can complement your Social Media (or Social) program and become yet another critical part of your marketing strategy. Social is a key element in your integrated strategy, but did you know that adding Blogging […]
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