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(As originally published on LeadsCon.com.) For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising […]
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Content Marketing So, advertisers of the world, how do we make content that is worth consumers’ time? Make it valuable to them is the obvious answer. For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific points in their purchase journey. Ah, the elusive purchase journey. Figuring out where the points are that need to be addressed in the customers’ purchase journey takes research – know your funnel, know your customer, create impactful content. But before you […]
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One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data… “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…” The phrase directly applies to content marketing. I’m actually surprised content isn’t what he was specifically referring to. Excluding the “nobody really knows how to do it” part, it’s entirely true. Some companies, brands, and writers are incredible content marketers. Most, though, do it because everyone […]
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An integral part of Gragg Advertising’s Marketing (R)Evolution is something we, and almost everyone working in this Digital Age, have talked about before, but is worth revisiting: Social Media Marketing. Social Media is clearly an ingrained part of our lives, permeating both our personal and professional cultures. But that doesn’t mean it’s some omnipotent force overshadowing all other marketing strategies. Today, we’ll talk about how blogging can complement your Social Media (or Social) program and become yet another critical part of your marketing strategy. Social is a key element in your integrated strategy, but did you know that adding Blogging […]
Read More People might think billboards advertising is old-fashioned and un-subtle. That might be true. What’s also true is that billboard advertising can still be a highly effective tool for your business, especially when you have help from media experts like the team at Gragg. 5 Advantages of Billboard Advertising 1. A big creative canvas The sheer size of billboard displays opens up creative possibilities impossible with other channels. You can let your imagination run wild with eye-catching ideas. Gragg’s creative team will make sure your billboards are attention-getting and memorable. 2. Major audience reach Billboards placed on near high-traffic highways, intersections, […]
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