Gragg Advertising

Gragg Advertising Awarded Top Marketing Agency of 2016

Gragg Advertising was named Best Marketing Agency of 2016 by LeadsCouncil. This LEADER Award acknowledges outstanding lead generation and lead technology companies in a variety of industries, including: education, finance and insurance.

Gragg Advertising

Gragg Advertising at Brickyard Crossing (Indianapolis Speedway) golfing with clients.

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.

Gragg Advertising

Gragg Advertising Appointed AOR for NYADI

Gragg Advertising Gains New Strategic Partnership in Higher Education Kansas City, MO – 10/26/2016 – New York Automotive & Diesel Institute (NYADI) appoints Gragg Advertising, a Premier Google Partner, as agency of record. Since 1992 NYADI prepares students to meet the requirements of an ever-changing automotive/heavy duty truck and diesel and collision repair service market. Gragg […]

Gragg Advertising

Good to Great Admissions

So much of your success relies on your admissions counselors. It is not enough to merely get a potential student interested; you need to seal the deal. It is easier said than done, but we are going to give you strategies to achieve it. Learning Outcomes: What it means to be great Basic habits of […]

Gragg Advertising

Get Up Close And Personal With Your Data

Do you ever feel like you’re asking questions but nobody is listening? It’s like that famous quote from Ferris Bueller’s Day Off. “Bueller? Bueller?” When it comes to how your marketing performs, you don’t have time to wonder if someone is hearing you. At Gragg, our service team’s main responsibilities are answering all of your […]

Gragg Advertising

Get Stronger with a Healthy Dose of a Marketing Mix

If you have been paying any attention to marketing trends in recent years, surely you’ve heard traditional media is dying and companies are beginning to steer away from such platforms putting a larger focus on new-age digital tactics. Scratch this idea from your head and let’s be realistic. To create a compelling and cohesive brand […]

Gragg Advertising

Fundamental Values of Nonprofit Marketing

One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]

Gragg Advertising

Doom of ‘big radio’ spells trouble for local markets

Radio has long since been an industry pillar when it comes to advertising, but those days are coming to a crashing and unfortunate end. Big radio networks like iHeart, ClearChannel and even CBS radio are struggling financially. These companies have taken on a significant amount of debt in building their networks, and local programming is […]

Gragg Advertising

Disrupt less, engage more with custom pre-roll video ads

You know those really annoying pre-roll ads flooding YouTube? Wouldn’t it be super cool if rather than annoy your audience with them, you could tailor these ads to match your target audience up with stuff they’ve already searched for online? It’s a reality now, thanks to a stroke of genius on the part of Netflix […]

LeadsCon.com

CPI is out. ROI is in.

(As originally published on LeadsCon.com.) For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising […]

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