Sep 28, 2018

Building a Killer Social Media Strategy

Here at Gragg, we like to challenge traditional marketing approaches with ones that actually yield results.  And we know that SOCIAL MEDIA plays a critical role in modern marketing.  So, we have our experts all lined up to tell you how to incorporate SOCIAL MEDIA as part of your overall marketing strategy. This webinar is […]

Gragg Advertising

Sep 20, 2018

Blogging’s Role in Social Media Strategy

An integral part of Gragg Advertising’s Marketing (R)Evolution is something we, and almost everyone working in this Digital Age, have talked about before, but is worth revisiting:  Social Media Marketing. Social Media is clearly an ingrained part of our lives, permeating both our personal and professional cultures. But that doesn’t mean it’s some omnipotent force overshadowing all other marketing strategies.  Today, we’ll talk about how blogging can complement your Social Media (or Social) program and become yet another critical part of your marketing strategy. Social is a key element in your integrated strategy, but did you know that adding Blogging […]

Jul 20, 2018

Good to Great Admissions – Strategies and Techniques for Building a Better Admissions Team

Most admissions representatives have never been trained in sales techniques, either direct contact or over the phone. This seminar is centered on the basic sales skills necessary to recruit the right students.

Gragg Advertising

Jun 1, 2018

Gragg Advertising CEO Featured in HuffPost “5 Things I Wish Someone Told Me” Series

Former Ernst & Young Entrepreneur of the Year Finalist, Greg Gragg, was interviewed by HuffPost contributor Yitzi Weiner to share insight with other business leaders, entrepreneurs and CEO’s. During the interview, Greg shared what has helped our agency continue to innovate and thrive over 25 years. This engaging series features interviews with CEO’s, leaders, and celebrities in […]

Gragg Advertising

May 29, 2018

Gragg Advertising Recognized Among Top Kansas City Agencies

Kansas City Business Journal ranks Gragg Advertising among top Ad Agencies and Digital Marketing Firms. Kansas City, MO – 8/15/17 – Gragg Advertising, a Premier Google Partner, was recognized as an industry leader in the Kansas City market by Kansas City Business Journal (KCBJ). The agency secured top ranks on two coveted “Book of Lists” categories […]

May 29, 2018

CPI is out. ROI is in.

(As originally published on LeadsCon.com.) For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising […]

May 29, 2018

Marketing in the Digital Age

(As originally published in the Kansas City Business Journal.) Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall marketing strategy. Publisher Stacie Prosser moderated the discussion that included how businesses can get the biggest return on their marketing efforts. Stacie Prosser of the Kansas City Business Journal: How has marketing changed over the past five years and what trends do you see emerging? Darryl Mattox of Gragg Advertising: Over […]

Gragg Advertising

May 29, 2018

Gragg Advertising Helps Kansas City Go Red for Heart Health

Gragg Advertising tapped by the American Heart Association to produce “Go Red” campaign work.   Kansas City, MO – 5/25/2017 – Gragg Advertising has been tapped by the American Heart Association to help raise awareness and critical funds for the 2017 Go Red For Women campaign. This partnership aims to shift the conversation around heart health […]

Apr 27, 2018

Digital Natives II – Keeping the Student

In April’s Webinar we will be discussing best communication practices with Digital Natives when:

• Responding to Inquiries
• Building Relationships
• Retaining students from start to graduation

Mar 16, 2018

Digital Natives I – Marketing at their Level

It’s time to break out of the traditional media channels used to attract the new target student. To attract our new, target market– the digital native – we must use different medial channels. As digital natives move to potential students and technology evolves, our ability to reach these students grows more complex.