Media Services

Creative Marketing with the Right Media Mix

Traditional Media

Advertising To Reach Your Market with ROI and Ad Budget in Mind

Cross Channel Media Services

Our expertise allows us to effectively plan and execute advertising campaigns across the full spectrum of media channels to suit your budget and needs.

  • Streaming OTT/CTV
  • Digital Radio
  • Text Marketing
  • Linear Television and Radio
  • Out of Home
  • Direct Mail
  • Print
  • Billboards

Across any media channel, Gragg’s media solutions power advertising campaigns to capture eyes and generate results.

 

Expert Media Planning and Buying

Traditional media is still effective today as it was decades ago! The way people consume information may be different, but traditional media is still effective. We’ll create your media marketing mix, maximize your marketing budget and get great results from traditional media.

 

Our Expert Media Team Avoids Pitfalls with the Right Media Mix

The modern advertising landscape presents businesses with a variety of options that may be intimidating. You need an expert team to help you select the right media mix and avoid budget-busting pitfalls.

 

Take Your Brand Sightseeing

Transit and Outdoor

Billboards and other outdoor advertising is an effective strategy to expand your brand. Our outdoor creative from billboards, signage, transits, and other marketing pieces are created to capture your audience and provide your brand the exposure it deserves. Get your brand seen in the real world. Our media team is experts and creating and placing outdoor advertising.

A Star is Born

Video Production

Video can be used anywhere video can be placed. Video is versatile for ad spots, from online ads, streaming ads, television ads and social media ads, video is one of the most effective means to get your message to your audience.  Our media team is experts at creating  and placing video spots where your customers will see them.

Crank it up a Notch

Radio Production

Radio is still one of the most effective ways to reach your market and get your message to your target consumer. Our media team can take you from script development to final production to placement for the best radio ad spot.  We’re radio marketing pros and can get your radio spot on air to reach the masses.

Television with the Power of Digital TV

Digital CTV

Connected television is growing and becoming more effective in reaching the market. Smart marketers are turning to Connected Television to reach their target audience. Gragg leverages the impact of television buys with the tracking data of digital for unprecedented results. Reach your target audience using digital CTV and grow your brand.

Something To Hold On To

Direct Mail

Still one of the best forms of marketing due to higher ROI compared to other forms of advertising. Direct mail still works as it’s delivered straight to the hands of your target audience and is specific to them. We inject creativity in messaging and advertising promotions to produce results that speak for themselves.

Unleash the Power of Your Brand! Call 816-931-0050

 

Media Services for Your Budget and Goals

When it comes to allocating your advertising budget, you can’t afford guesses or gut feelings. You certainly can’t afford cheap amateurs who run the risk of blowing through your marketing budget with nothing to show for.

Get an expert team to help you get the most out of every media dollar.

Gragg Advertising can develop a media plan that reaches your customers where they are and takes you where you want to go.

 
 

Contact us today!

 
 

CALL NOW! 816-931-0050

What Sets the Media Team at Gragg Advertising Apart?

Anyone can place an ad but when it comes to maximizing results from your ad spend, you don’t want amateurs spending your marketing budget.

There’s an art and a science to it, one that our veteran team has mastered.

Allow Gragg Advertising to maximize your marketing dollars!

  • Client understanding: We strive to gain a high level of familiarity with each client’s business realities, including the competitive environment in which they operate and how they could be impacted by emerging industry trends.
  • Precise targeting: We work to gain a deep understanding of the audience’s needs, their preferences, and the motivations that drive their purchasing behaviors so that we can pick the best media channels, platforms, formats, and messages to reach them.
  • Rigorous analysis: We optimize our strategies based on examination and synthesis of market research, audience insights, campaign performance, and media trends.
  • Effective communication: We present media plans and proposals, thoroughly explain our rationale and recommendations, and keep you informed on results and strategy adjustments at every stage of a campaign.
  • Rigorous analysis: We optimize our strategies based on examination and synthesis of market research, audience insights, campaign performance, and media trends.
  • Negotiation skill: We develop relationships with vendors to get better deals for our clients, and vigorously bargain to get the best rates, terms, and placements. We leverage market knowledge and develop vendor relationships to secure the most effective and efficient media deals.

 

Our Media Services

Streaming: OTT/CTV

Streaming TV is now more popular than either cable or broadcast. Gragg offers both OTT (over-the-top) and CTV (Connected TV) advertising through various streaming services and publishers with a variety of non-skippable ad formats to reach the ever-growing streaming audience. We can use filters like age, gender, ZIP code and more to focus on the audiences you want to reach the most.

Digital Radio

The value of advertising on internet-based radio is increasing for all audiences as digital radio continues on the rise. We can filter audiences by geographic location, gender, age, and interests, and serve non-skippable ads in music or podcasts.

Text Marketing Services

Text message campaigns have the advantage of high open and response rates, cost-effectiveness, and accessibility. They can be highly useful for promoting new products, letting your customers know about special discounts and events, and increasing customer engagement with personalized messages, offers, and surveys.

Out of Home

The value of billboards, wallscapes, vehicle wraps, transit ads and other outdoor advertising should not be underestimated. When utilized properly out-of-home advertising is beneficial and less costly than tv or radio and can make a great impression on consumers. They can reach a high volume of consumers from a wide variety of groups for one price and are less costly than TV or radio advertising. The Gragg team will work with you to customize out-of-home advertising campaigns based on location and your target audience.

Direct Mail

Traditional direct mail campaigns with letters, brochures, postcards, or packages still offer some meaningful advantages. They face less competition than digital media and offer the advertiser a chance to get the audience’s attention through creativity.  The team at Gragg can help you create something personalized for your target audience that will make them look twice when they pull it out of a mailbox.

Print

Newspapers reach millions of people daily and are highly trusted by their readership. According to Marketing Sherpa, 82% of customers trust newspapers when making buying decisions. Newspaper readers tend to be more highly educated and be higher earners. Newspaper advertising is also effective at reaching older audiences who may be tough to reach through digital channels. Magazine advertising is a great way to reach audiences based on specific interests, and magazines with a strong brand can lend credibility to your campaign.

GROW YOUR BRAND! CALL 816-931-0050

 

What Can You Expect From Gragg Advertising Media Services?

Gragg Advertising is a full-service marketing agency with highly skilled and experienced media professionals.

  • Custom media solutions to meet your budget objectives.
  • Thorough research to develop precise strategy to maximize your ad spend.
  • Creative review and timely deliverables to meet important deadlines.

 

Experienced Media Professionals

For over three decades, Gragg Advertising has performed traditional media marketing campaigns for small and large businesses of all types. Delivering results and helping businesses achieve growth and success, our experience and expertise will support any business wanting to increase brand exposure while keeping marketing budgets in mind.

Dedicated Media Staff

Our dedicated team of media professionals provide you with personal support and service throughout the process. We answer questions and share the plan and strategy, keeping you in the know. We work closely with your team.

Media Results and Client Relationships

We are committed to building trust through communication and tangible results. We believe in working closely with our clients to develop a true partnership. We meet with you, listen, plan and execute as a team to meet your brand goals and objectives. We grow our business by growing yours!

Media Mix

Your brand is unique and your advertising messaging should detail that your brand is the answer to your market’s problems. Our experienced team of media professionals will develop the right media mix to deliver your message to your target audience.

What Are You Waiting For? Call TODAY 816-931-0050

 
 

Proven Media Expertise

As a full-service marketing and advertising agency, Gragg Advertising provides all the media services you need, in-house. We have the skills and expertise to help you maximize your impact and improve ROI.

Together, we’ll determine a strategy and media mix that delivers your message.

 

Discover Your Marketing Potential!

 

Let Gragg Advertising develop traditional media solutions to grow your brand!

 

REQUEST A FREE PROPOSAL TODAY!


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