May 25, 2017
Gragg Advertising tapped by the American Heart Association to produce “Go Red” campaign work.
Kansas City, MO – 5/25/2017 – Gragg Advertising has been tapped by the American Heart Association to help raise awareness and critical funds for the 2017 Go Red For Women campaign. This partnership aims to shift the conversation around heart health to fight heart disease and stroke.
“One in three women die of heart disease and stroke. But 80 percent of cardiac events can be prevented with education and lifestyle changes,” said Laura Lopez, Executive Director. “We are thrilled to have Gragg Advertising as a community partner and advertising sponsor this year. Their expertise has helped us share inspirational stories behind heart disease while encouraging the community to make changes and unite to prevent cardiovascular diseases and stroke.”
Giving back is engrained in the agency’s “people first” culture, and the team dedicated over 120 probono hours to this community partnership. Under the theme of “Choose Heart” Gragg Advertising supported several of Go Red’s initiatives through a mixture of print work, digital, photography, video and social media campaigns.
Click below to view samples of Gragg Advertising’s Go Red work:
“Being a part of this ‘Go Red’ movement has been rewarding for our entire agency as we engage our local community in an important, live-saving discussion with the AHA brand,” said agency president/COO Darryl Mattox. Since kicking off the campaign in February’s American Heart Month, Gragg Advertising has launched several employee engagement events including heart healthy pot lucks and educational wellness sessions.
“It’s our mission to help brands play useful, positive roles in their customer’s lives. It has been an honor working with the Go Red team and the American Heart Association of Kansas City,” said Mattox. “I’m hopeful our message will continue to resonate because those donations help generate more research and more survivors.”
May is American Stroke Month and Go Red’s mission continues to build healthier lives, free of cardiovascular diseases and stroke. To learn more about how you can make a positive difference please visit http://www.heart.org/kc.
ABOUT GRAGG ADVERTISING:
Gragg Advertising is a full-service direct response marketing agency located in Kansas City, Mo. With a focus in online technology, Gragg has been recognized by Forbes as one of the world’s “Top 100 Agencies that Know Social Media and Google”. Gragg aligns a brand’s purpose with its customers’ behavior to deliver on the radical idea that marketing can be something people want. To learn more visit www.graggadv.com.
ABOUT GO RED FOR WOMEN:
Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women because it’s not just a man’s disease. In fact, women are more likely than men to have heart disease or a stroke. The good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and CVS Health, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 913-652-1929.