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Graphic design is an intersection of art and science. It’s the use of visual elements to convey information, define an identity, and evoke emotions.
It’s the smart use of page layout and visual hierarchy to guide an audience through information; it’s choosing the right fonts and utilizing typography in creative ways; it’s using color theory to influence how people feel about a brand.
Good graphic design is the difference between a cohesive, recognizable brand with marketing materials that move the needle and one that fails to make any impression at all – or worse, makes your brand look amateurish and out of touch. Your audience may not be able to explain everything that makes good graphic design work, but they can instantly spot bad graphic design.
Our skilled graphic designers can create any type of marketing collateral you need, perfectly aligned with your brand vision—or help you reimagine your brand from a clean sheet.
The field of graphic design has become “democratized,” with highly capable graphic design applications becoming more accessible. But access to tools doesn’t come with the skill to use them.
The question is whether you think of graphic design as a sort of necessary evil or believe in its power to actually grow your brand and drive business growth.
Yeah, if you just want to “throw together” something for a brochure or presentation, maybe you can get it done yourself, or have an employee’s nephew do it in his spare time, and end up with something that’s “good enough.” But if you want design that actually improves perception of your brand and actually helps to persuade audiences instead of just filling space, you need experienced, passionate professionals. You need to put your brand in the hands of people who understand graphic design because it’s their entire job.
More credibility
Bad graphic design makes your whole brand look bad. If you’re willing to cut corners on design, it makes potential customers wonder what other corners you’re willing to cut.
More brand consistency
A brand isn’t a brand if it’s not consistent. When your marketing materials are created by the same team of graphic design professionals
More brand recognition
If your brand can’t be recognized and remembered, it might as well not exist. Good graphic design creates more distinctive and memorable brands.
More sales
By developing a consistent, recognizable brand that gives your company more credibility, good graphic design helps you grow your business.
Brand development is just one of the many creative services Gragg offers. We also provide:
The process of overseeing and guiding the visual aspect of a project, art direction requires a creative vision and visual style, as well as the ability to collaborate to bring the project to life.
Comprised of all the intangible elements that describe your business, brand strategy helps shape how your targets think about you. Employing a long-term strategy, it includes brand awareness, brand equity and public sentiment.
Using the right words makes a big difference in marketing. Our veteran team of creative copywriters know how to speak to your audience in a way that is impactful and effective.
Video marketing is the use of video content to promote products, services or an organization. This can include things like testimonials, demos and tutorials, product videos, webinars and animations.
More on Gragg’s creative services:
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