Everyone wants the next big thing. Bigger! Better! Faster! More intense! Ladies and gentlemen, more is not always better, especially when it comes to your design strategy.
Think of it this way: If you want to send a clear message, the last thing you want to do is hop on your soapbox and shout it out for everyone to hear. You will lose your audience quick. Instead, you need to speak directly to your target audience, using clear and concise language.
Good, clean, minimal design may seem “trendy”, but over the years it has solidified its validity because when your message is clear, it’s more readily received. Consumers don’t have time to decipher a cluster of mixed messages and there is no need to add unnecessary confusion.
With digital marketing evolving in the new traditional marketing, flat and material design have proven to be more effective in mobile web design, adding ease of use and functionality for the user.
Besides, sometimes simplicity stands out in a cluttered sea of ad chaos. In fact, next time you walk down the grocery aisle, pay close attention to which products catch your eye. Chances are, it’s a carefully thought-out simple and minimal design.
Think Apple — iconic and yet, simplistic.
What Gragg says…
There is a fine line between minimal design and an unfinished thought. Minimal takes work and constant consideration to make it work for your brand. Simplifying your content and your design may be just what the doctor ordered, but make sure your message isn’t getting lost on your audience.