Apple has announced changes with iOS 14 that will impact how Facebook Pixels processes conversion events (product sales, lead capture, etc.) Businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected.
User experience changes
From now on Apple OS users (cell phones, laptops and tablets) will receive a prompt when they visit a website or app install page tracked by the Facebook Pixel or any other data collection tools/services. This notification will allow them to opt in or out of their data being tracked by third-party services. This means Facebook and Google will no longer be able to track actions or behaviors of users who have opted out take outside of using Facebook’s app, website or Google Search.
Client Facing Changes/Considerations