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Helping companies and business owners take a dream or idea and turn it into a profitable endeavor is the best part of my job. But one thing that’s not so great is the lack of love businesses give to their marketing plans and digital strategy. A business doesn’t necessarily have to write a formal 25-page […]
Read More & How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]
Read More More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]
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We’ve all heard the saying, “Garbage in, garbage out.” For marketers, this essentially means if the data we use to make decisions is faulty, the decisions we make (or the output) will have flaws as well. At Gragg Advertising, we work with our clients to ensure the data we’re inputting and using for decisions is […]
Read More The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.
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First, let’s just get the definition out of the way: Content is information published on owned or earned media for a clearly defined audience with a clearly defined goal. Companies produce content at breakneck speed. Content takes the form of apps, blogs, case studies, ebooks, email, infographics, slide presentations, social media, videos, web pages, webinars, and white papers. For the purposes of our discussion here, we’re going to focus on your website. Companies create content for two entities: search engines and consumers. And it’s important to understand where the two intersect to keep traffic moving to your site. Content for […]
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All brand marketing and strategic plans begin with the same basic structure: Defining how your product and services differ from competitors and determining your target audience. The issue any organization must face is ensuring that its employees know the strategy and statement well enough to properly communicate it externally. Your employees are the true face […]
Read More More people are aware of the social and political climate in the United States now than in years past. This means social awareness will continue to be an important element in social media marketing in 2021. According to Sprout Social, 66% of consumers said they want organizations to take a stand on political and social issues. In 2021, brands will have to be mindful of the content they’re publishing as well as any political or social undertones connected to those posts. Recent updates to Instagram’s algorithm means searching for content with key words will become a trend in 2021. This […]
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Everyone wants the next big thing. Bigger! Better! Faster! More intense! Ladies and gentlemen, more is not always better, especially when it comes to your design strategy. Think of it this way: If you want to send a clear message, the last thing you want to do is hop on your soapbox and shout it […]
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The days of sorting through dead-end leads are over. Gragg Advertising can change the way you view your monthly inquiries with Inquiry Scoring. Ditch the false leads and target your marketing spend toward the ideal customer base for your business. Our system can scrub out the low-chance conversion inquiries so your sales team only gets […]
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