CPI is out. ROI is in.

(As originally published on LeadsCon.com.)For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising vehicle […]

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Marketing in the Digital Age

(As originally published in the Kansas City Business Journal.)Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall marketing […]

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EDU UPDATE
July 2017 EDU Update

Hot topics surrounding industry regulation and inquiry generation are constantly changing within our EDU sector. This monthly email is designed to help keep your finger on the pulse of the news that matters to you and your business.This summer has brought so many developments with the Borrower Defense and Gainful Employment Regulations.  Let Gragg break […]

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6 Simple Strategies for Generating Business Referrals

(As originally published in Thinking Bigger Business Magazine.) As business leaders we have often been taught that our best source for new business is referrals from happy customers and clients. There is no better lead than one that has been sent your way through a strong referral. The challenge has always been how to get […]

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Important Next Steps with Gainful Employment Delay

As of Friday, June 30th, 2017 the US Department of Education (ED) announced highly anticipated guidance on Gainful Employment (GE) requirements. The Department has delayed the enforcement of disclosure requirements and extended the deadline for earnings appeals until July 1, 2018.Click here to read more of the official ED announcement.While this is welcome news to […]

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EDU UPDATE
June 2017 Regulatory Update

This month we’re taking a look at recent actions by the Trump Administration surrounding Gainful Employment, takeaways from the CECU convention and how you can better advocate for our students and industry.Has the Trump Administration breathed new life into our beleaguered industry?The recent Career Education Colleges and Universities (CECU) conference left participants feeling hopeful that […]

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May 2017 Regulatory Update

We ushered in 2009 on an air of hope and change. Eight years later, we have hope that the new Administration will change the previous Administration’s policies that were laser-focused on destroying one segment of higher education and advance the more-equitable philosophy of accountability parity across all institutions of higher education.The past five years have […]

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Attribution Offline to Online 2017 Study

The ability to track prospects and inquiries across multiple channels is commonly viewed as one of the most important challenges to overcome by marketers and advertisers. In fact, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company, according to HubSpot’s 2016 State […]

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EDU UPDATE
April 2017 Regulatory Update

This month we’re taking a look at recent actions by the Department of Education (ED), Federal Trade Commission (FTC) and more.Will the new Administration be the remedy for which schools have hoped?While the ED has sent mixed messages, the Administration seems to have adopted a “wait and see” attitude with the Gainful Employment rule allowing […]

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Importance of Video in Content Marketing Strategy

A year ago we posted on our blog about Facebook Canvas, user experience, immersive content, and the imminent reign of video.Well, video is no longer an “up-and-coming” tactic. It’s here, it’s powerful, and it’s all about the brand. Thanks to social platforms putting video first, brand focus has shifted right before our eyes. Not just […]

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