Attribution Offline to Online 2017 Study

The ability to track prospects and inquiries across multiple channels is commonly viewed as one of the most important challenges to overcome by marketers and advertisers. In fact, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company, according to HubSpot’s 2016 State […]

Read More

April 2017 Regulatory Update

This month we’re taking a look at recent actions by the Department of Education (ED), Federal Trade Commission (FTC) and more.Will the new Administration be the remedy for which schools have hoped?While the ED has sent mixed messages, the Administration seems to have adopted a “wait and see” attitude with the Gainful Employment rule allowing […]

Read More

Importance of Video in Content Marketing Strategy

A year ago we posted on our blog about Facebook Canvas, user experience, immersive content, and the imminent reign of video.Well, video is no longer an “up-and-coming” tactic. It’s here, it’s powerful, and it’s all about the brand. Thanks to social platforms putting video first, brand focus has shifted right before our eyes. Not just […]

Read More

Fundamental Values of Nonprofit Marketing

One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]

Read More

Video Marketing: Through the Lens in 2017

If you’ve been living under a rock these past few years, it may have slipped your notice that video consumption has risen to a digital marketing superpower. Lucky for you, the team here at Gragg Advertising has been keeping up with video’s prophetic rise.Video has obviously existed since the birth of the internet, but we’re […]

Read More

Pay-Per-Lead: Using Data to Find Your Match

We all know how online dating works, at least conceptually. You, the eligible single, put in all the criteria of what you’re looking for in a potential dating prospect. You can choose physical features: blonde, brunette, red head. You can select a height and weight range. You can even get super granular about it, looking […]

Read More

Content Marketing Pt. 2: Context & Customer Journey

So, advertisers of the world, how do we make content that is worth consumers’ time?Make it valuable to them is the obvious answer.For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific […]

Read More

Content Marketing Pt. 1: Quantity vs Quality

One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data…“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”The phrase directly […]

Read More

Why Your Marketing Plan Isn’t Working… 3 Reasons I Hear Way too Often

Helping companies and business owners take a dream or idea and turn it into a profitable endeavor is the best part of my job. But one thing that’s not so great is the lack of love businesses give to their marketing plans and digital strategy.A business doesn’t necessarily have to write a formal 25-page document […]

Read More

Value Every Piece of Data to Improve Your Conversions

We’ve all heard the saying, “Garbage in, garbage out.” For marketers, this essentially means if the data we use to make decisions is faulty, the decisions we make (or the output) will have flaws as well. At Gragg Advertising, we work with our clients to ensure the data we’re inputting and using for decisions is […]

Read More