June 2017 Regulatory Update

This month we’re taking a look at recent actions by the Trump Administration surrounding Gainful Employment, takeaways from the CECU convention and how you can better advocate for our students and industry.Has the Trump Administration breathed new life into our beleaguered industry?The recent Career Education Colleges and Universities (CECU) conference left participants feeling hopeful that […]

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May 2017 Regulatory Update

We ushered in 2009 on an air of hope and change. Eight years later, we have hope that the new Administration will change the previous Administration’s policies that were laser-focused on destroying one segment of higher education and advance the more-equitable philosophy of accountability parity across all institutions of higher education.The past five years have […]

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Attribution Offline to Online 2017 Study

The ability to track prospects and inquiries across multiple channels is commonly viewed as one of the most important challenges to overcome by marketers and advertisers. In fact, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company, according to HubSpot’s 2016 State […]

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April 2017 Regulatory Update

This month we’re taking a look at recent actions by the Department of Education (ED), Federal Trade Commission (FTC) and more.Will the new Administration be the remedy for which schools have hoped?While the ED has sent mixed messages, the Administration seems to have adopted a “wait and see” attitude with the Gainful Employment rule allowing […]

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Importance of Video in Content Marketing Strategy

A year ago we posted on our blog about Facebook Canvas, user experience, immersive content, and the imminent reign of video.Well, video is no longer an “up-and-coming” tactic. It’s here, it’s powerful, and it’s all about the brand. Thanks to social platforms putting video first, brand focus has shifted right before our eyes. Not just […]

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Fundamental Values of Nonprofit Marketing

One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]

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Video Marketing: Through the Lens in 2017

If you’ve been living under a rock these past few years, it may have slipped your notice that video consumption has risen to a digital marketing superpower. Lucky for you, the team here at Gragg Advertising has been keeping up with video’s prophetic rise.Video has obviously existed since the birth of the internet, but we’re […]

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Pay-Per-Lead: Using Data to Find Your Match

We all know how online dating works, at least conceptually. You, the eligible single, put in all the criteria of what you’re looking for in a potential dating prospect. You can choose physical features: blonde, brunette, red head. You can select a height and weight range. You can even get super granular about it, looking […]

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Content Marketing Pt. 2: Context & Customer Journey

So, advertisers of the world, how do we make content that is worth consumers’ time?Make it valuable to them is the obvious answer.For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific […]

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Content Marketing Pt. 1: Quantity vs Quality

One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data…“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”The phrase directly […]

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