If you’ve been living under a rock these past few years, it may have slipped your notice that video consumption has risen to a digital marketing superpower. Lucky for you, the team here at Gragg Advertising has been keeping up with video’s prophetic rise.Video has obviously existed since the birth of the internet, but we’re […]
We all know how online dating works, at least conceptually. You, the eligible single, put in all the criteria of what you’re looking for in a potential dating prospect. You can choose physical features: blonde, brunette, red head. You can select a height and weight range. You can even get super granular about it, looking […]
So, advertisers of the world, how do we make content that is worth consumers’ time?Make it valuable to them is the obvious answer.For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific […]
One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data…“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”The phrase directly […]
Helping companies and business owners take a dream or idea and turn it into a profitable endeavor is the best part of my job. But one thing that’s not so great is the lack of love businesses give to their marketing plans and digital strategy.A business doesn’t necessarily have to write a formal 25-page document […]
We’ve all heard the saying, “Garbage in, garbage out.” For marketers, this essentially means if the data we use to make decisions is faulty, the decisions we make (or the output) will have flaws as well. At Gragg Advertising, we work with our clients to ensure the data we’re inputting and using for decisions is […]
As social media marketers, it’s always beneficial to keep up with the latest and greatest. In particular, Snapchat is one social media platform making waves amongst users for its originality and inventiveness. But it’s this same originality and inventiveness that leaves businesses a little confused on how exactly to use the app to tap into […]
You know those really annoying pre-roll ads flooding YouTube? Wouldn’t it be super cool if rather than annoy your audience with them, you could tailor these ads to match your target audience up with stuff they’ve already searched for online?It’s a reality now, thanks to a stroke of genius on the part of Netflix and […]
Consider this. People are spending more time than ever before on social media apps like Facebook. So how do you reach these people in a clever way all while telling a brand story? Facebook Canvas offers a fun and intriguing solution that provides new creative possibilities for making your brand more visible.
Why wait for an analytics report when you can monitor traffic in real-time with an interactive multi-channel dashboard? Our analysts are able to deliver your information with a custom dashboard which allows you to visualize the segments within your data and the meaningful trends among your marketing channels. We gather your data to highlight trends among digital, traditional, and conversion metrics.