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PDL’s and Referrals – A Forgotten Art

Everyone in the school business knows that the highest conversion ratio always comes from referrals and Personally Developed Leads (PDLs). Most campuses under-utilize these strategies because they are not top of mind.

This presentation focuses on implementing PDL and referral programs that can help increase the volume of these valuable leads.

Learning Outcomes:

• Creating the right atmosphere for referrals and PDL
• PDL Fundamentals
• Referral Fundamentals
• Referral Strategies
• Successful Referral Strategies

Referral Program Regulations Research (pdf)

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