Digital marketing is the way of the future, right? Social media, blogs, and websites have changed the way we market products and services. But there is so much more to digital marketing than these obvious platforms.
There are a lot of smaller, ancillary services that work in conjunction to help keep the blood of life flowing through the heart of your marketing strategy. Targeting customers directly through video, email and even text message marketing may be the secret to success. That is, of course, if you use them wisely and effectively.
- Video marketing: The bottom line is videos attract attention the way clever headlines can’t. Videos generate more customer engagement, a higher click thru and conversion rate, and can increase your chance of a front page Google result.
- Text/SMS marketing: Nearly everyone has a phone that receives text messages, making this one of the most direct forms of marketing with a substantially high ROI. Text messages are also more likely to get an immediate response.
- Email marketing: Still one of the least expensive marketing options, email is the best way to reach mobile customers. It allows you to stay in touch with your customers even when they’re on the go. Plus, email offers help drive online sales.
What Gragg says…
Marketing strategies are not “one size fits all.” Every company, product, and/or service can benefit from a plan that is drawn up to cater to your specific goals. Let us show you all of the bells and whistles we have at our disposal and which ones will benefit you the most.