SEO Process

Get a Plan for SEO Success

SEO is an essential part of an effective digital marketing strategy. SEO benefits your business by:

Getting more high-quality traffic that translates into more conversions
Expanding your reach, visibility, and brand awareness
Helping you capture and own more organic market share
Optimizing your web presence for organic search

But SEO needs to be viewed in a holistic, strategic way. SEO isn’t just a checklist of tasks to perform and then forget about. SEO requires real planning, real expertise, and ongoing work, just like any other type of digital marketing.

When executed properly, SEO synergizes with your other digital marketing efforts to create powerful cross-attribution effects and future-proof your web presence.

Building a Search-Friendly Site

Ideally, the process of optimizing a site for organic search begins well before the site goes live. The organizational structure of the content on the site needs to be planned with SEO in mind, or the impact of optimizations made on individual pages will be limited.

If you’re transitioning from an existing site design, work needs to be done configuring redirects and taking other steps to ensure that any SEO value attributed to the old site is transferred over to the new version. Businesses that don’t pay attention to these details often get a nasty surprise when they launch a shiny new site and see a sudden plunge in traffic.

SEO doesn’t stop once the new site is live. As you update and add content to your site (you are updating and adding new content, right?), optimizations will need to be made to new pages. Search engine algorithms are continuously evolving, and the optimizations implemented on the site will need to be revised accordingly.

If you’re planning a revamp of your web presence, Gragg’s SEO team can help set you up for organic search success and then build on that strong foundation with continuous content updates and technical fine-tuning.

Elements of SEO – Beyond Keywords

SEO isn’t just about “targeting” popular keywords by cramming as many of them into your site as many times as possible. It hasn’t been for years.

On-page optimization and markup

Technical optimizations like using structured data markup help search engines understand what your website is about and understand the type of content on each page so that your site can appear in results for relevant searches.

User experience

You can’t talk about SEO without talking about VEO: Visitor Experience Optimization. Modern search engine algorithms reward fast, responsive sites that are easy for visitors to use, ranking them higher in SERPs.

Content

The content on your site needs to be relevant to what your target audience is looking for, providing them with real value, and it needs to be structured in the correct way. You also need to keep your site fresh by adding new content regularly.

Off-site strategies

Strategies like content syndication and optimizing your local search presence (Google Business Profiles, trusted business directories, etc.) work synergistically with on-page SEO to expand your reach.

Get an Expert SEO Plan to help your business grow – CALL 816-931-0050

The professionals at Gragg Advertising have been doing SEO for almost as long as SEO has existed. We’ve seen search engine algorithms evolve and get smarter, and we’ve evolved our strategies to match. We can help you design and launch a new site that’s optimized for organic growth, or help you overhaul your existing website to get more traffic and leads from search – and we keep monitoring and refining from there to maintain positive trends.