Local SEO! | What is Local SEO | Why Do You Need Local SEO

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Many nationally and internationally-known companies started as small local businesses. If you want to grow, you have to maximize the business you get from your local market, and that means integrating local SEO into your marketing strategy.

What is Local SEO?

Local SEO is the process of making sure nearby customers in the market for your products or services can find your business by making sure your business shows up in:

Mapping apps
Car navigation systems
Data aggregators
Trusted business directories
Voice search

Why Do You Need Local SEO?

Because the Yellow Pages are in the past

Online search and business directories are the main way people now go about finding products and services in their area when they need them. Even if you advertise, you can’t count on people remembering your business until they’re actually in need of what you’re selling.

Because search engines know where your customers are

Search engines can figure out where people are with a high degree of accuracy, and then serve up nearby businesses in results. However, without local SEO, search engines might not know where your business is or what kind of business you are – meaning you won’t show up when a nearby customer is looking for what you offer.

Because your competitors are using it

Ever hear the maxim “90% of life is just showing up?” Local SEO might not be the deciding factor that makes someone pick your business over all the other options, but if you don’t even appear in local results, you won’t even make it into consideration. If you don’t show up, you’re losing by default to competitors using local SEO.

Because it’s an essential part of an overall SEO strategy

Local SEO is an integral part of a holistic SEO plan. Setting up a presence in local search helps boost your business higher in organic search results as well. Local SEO and on-page SEO practices like content siloing and structured data markup work hand in hand to help you get noticed.

Why Choose Gragg for Local SEO?

Get listed everywhere that matters

We optimize your presence in Google Business Profiles, Bing Places, business directories, and voice search apps.

Get ongoing local optimization

We continuously monitor your local presence and make further optimizations as needed.

Get regular reporting

We send you local visibility reports for each of your business’s locations each month.

Local SEO