SEARCH ENGINE OPTIMIZATION

Organic Results From An Experienced SEO AGENCY You Can Trust!

Search Engine Optimization

Gragg is a full-service, direct response agency. We offer a comprehensive suite of services to help support your growth.

Grow Your Business With an SEO Company That Knows how to Produce Results!

A single media channel will not help your business be more successful. Gragg specializes in executing omni-channel, holistic marketing programs. By doing so, we are able to reach the same audience on multiple channels, increasing awareness and conversions. We help our clients navigate the media landscape and focus on options that we know, based on historical data and experience, will drive reach, frequency, and ultimately, response.

 
 
 

Get Your Free SEO Visibility Score Report NOW!

SEO should be a central part of every online marketing plan if you want to capture and own organic market share and future proof your online business for years to come! It’s an indispensable part of any plan to market products or services and bring in more qualified leads and sales. Search engine optimization cannot be ignored as part of your overall marketing strategy.

 
 
 

SEO Solutions to Generate ROI for Your Business!

We are a full-service marketing agency with professional and dedicated SEO experts that know how to:

  • Generate results
  • Increase conversions
  • Increase quality traffic
  • Capture and own organic market share
  • Expand reach, visibility and brand awareness in your market
  • Future proof your business for years to come
  • Apply Holistic SEO Strategies to Grow Your Business!

Let us help you grow your business and achieve your goals with custom SEO solutions to produce bottom-line results – from lead generation to e-commerce sales and more.

 

Integrative Organic Marketing Solutions to Grow Your Business!

 

A well optimized website is the foundation of your online success. Well planned optimizations and organic marketing strategies are essential for maximum online positioning. A strong SEO program will achieve those objectives, create growth, and assist your brand in establishing expertise, experience, authority and trust in your market.

We have expertise in creating SEO strategies to bring new users to your website who are already looking for your products and services and are likely ready to convert.

We create and execute SEO strategies to ensure long-lasting results and that build trust with your target audience and search engines.

 

Our SEO Program is Designed to Drive ROI!

For more than twenty years, Gragg Advertising has been providing SEO solutions for businesses wanting to improve their bottom line. Whether your objective is to generate leads and increase sales revenue or simply improving brand visibility, our SEO techniques drive results! We have hundreds of success stories. Here’s a few of them:

 

Year-over-Year Lead Growth

Started with client beginning of 2021 to increase overall lead flow in a very competitive market. End Result? Leads have significantly grown each month and over each year. Leads continue to grow.

  • 2023 (blue) leads (4,778) exceeded lead totals in 2022 (red) (3,765) by 17%.
  • 2022 (red) leads (3,765) exceeded lead totals in 2021 (green) (2,378) by 27%.

Year-over-Year Mobile Lead Growth

We place a focus on mobile leads. We segment mobile leads from overall leads.
Note the mobile leads for the same client have significantly grown over each month and over each year. Mobile leads continue to grow.

  • 2023 (blue) mobile leads (3,715) exceeded 2022 (red) mobile lead totals (2,836) by 31%.
  • 2022 (red) mobile leads (2,836) exceeded 2021 (green) mobile lead totals every month since mobile lead tracking began in September 2021.

Organic Growth with Custom SEO Strategy & Website Siloing

  • A new client came to us looking for solutions to improve gradual declining traffic and lead performance. They wanted to reverse the trends and improve performance to meet business goals and objectives.
  • The site was restructured using “silo” architecture to better match the site’s topics and theme
  • The siloing process was completed at the beginning of July 2022, and within 30 days, the site reversed its downward traffic trend and increased in traffic growth, consistently trending above normal traffic patterns and exceeding traffic totals from the same month in the previous year.  (Note the blue line over the red line in each month).

Get Results! Call 816-931-0050

 

More SEO Success

Organic Traffic Growth

  • A client in the auto industry wanted to increase organic traffic and lead flow.
  • Organic strategies were executed on a consistent, frequent and continual basis.
  • Starting in July 2022, traffic grew significantly over the same month the previous year.
  • 2023 (blue) traffic exceeded traffic totals in 2022 (red) by 53.7%.
  • 2022 (red) traffic exceeded traffic totals in 2021 (green) by 31.4%.
  • Organic traffic in every quarter significantly outperformed each quarter the previous year.

SEO Organic Traffic Data

 

Brand New Blog Traffic Building

  • A new blog was created for a company in the food industry to capture organic market share through competitive industry keywords.
  • A targeted content marketing plan was implemented. Relevant content targeting conversations within the site’s market topics and themes was added within the information architecture of the site on a consistent and frequent basis.
  • The new site launched in December 2021.
  • Traffic continues to grow over each month and outperform each year following seasonal traffic patterns.
  • Mobile traffic is following the same trending patterns as overall traffic.
  • The new blog continues to rank for new keywords as new content is launched. Existing keywords continue to rise.

Month Over Month Yearly Comparison

  • A new client wanted to increase the amount of leads they were getting over the previous year.
  • In the first six months of 2024, lead totals consistently exceeded the same months in 2023, an overall 38% increase.

Growing and Maintaining Traffic

  • Even with this long-term client, we continue to maintain consistent traffic growth month over month each year.
  • Note the months of each year are over the previous year.
  • Another satisfied client!

Don’t let your competitors steal your market share!

Our SEO team executes a holistic and integrative approach to organic website strategy based on the principles of proper site structure. Our unique process meets the demands for modern SEO requirements to achieve maximum potential for organic search ranking and organic marketing potential.

We perform organic digital marketing strategies to accomplish your overall goals and objectives through local SEO, on-site SEO, content marketing and more! Our unique approach to SEO provides the most effective digital solutions.

Site Structure

Properly organizing the content on your site doesn’t just make things easier for visitors, it also helps search engines understand what your site is about so it can be ranked higher for relevant searches. Our “silo”-based approach to site structuring allows us to continuously improve both the breadth and depth of the material your site covers, creating a mutually reinforcing structure that helps the whole site rise in search rankings.

On Page SEO

There’s more to SEO than meets the eye. What your visitors see on a page isn’t necessarily the same as what search engines see. We dig deep into the “back end” of every page on your site to optimize things like headlines, HTML tags, and schema markup according to current industry best practices so that search engines like what they see when they crawl your site and you get an advantage over your competitors who ignore these crucial details.

Off Page SEO

We take a holistic and integrative approach to maximize optimization potential by leveraging the power of social media and other third-party properties. We take advantage of the organic value and transfer the authority back to your website to increase brand reach and visibility.

Local SEO

Successful businesses can’t afford to miss out on potential sales in their own backyard. We enhance your local presence to make sure your business can be found in mapping apps, local directories, data aggregators, and through voice search. Local visibility reports benchmark your initial local presence and detail the progress as online local visibility increases.

Content Writing

Relevant content posted frequently and consistently is the lifeblood for organic growth. It improves your search rankings by establishing your site as a credible source within search engines and makes a positive impression on potential customers that leads to more conversions. Our content team goes beyond outdated keyword-stuffing tactics to keep your site fresh with material that matters to your target audience.

Content Syndication

Syndication networks help you get the most value out of all the content on your site, driving authority, trust, and traffic to your digital properties. You’ll get the benefit of backlinks, social signals, real user traffic and metrics, and establishing your brand with Google and other search engines. Our syndication networks are chosen from the best websites and social media sources, and we continually work to replace underperforming sites with new options.

Link Building

A high number of links from other sites sends a clear signal to search engines that your site brand is a leading authority in your industry, and you’ll reap the benefits in higher search rankings and increased traffic. Our link building campaigns use a diverse set of long tail and related high-level keywords from relevant and established sites and sources.

Amazon SEO

Maximize your listing effectiveness on Amazon. Get found by the right customers on Amazon with complete product listings, ad listings and more! Differentiate your brand on Amazon and get found by millions of customers who are ready to convert.

eCommerce SEO

Maximize your ecommerce shopping cart platform with optimizations that will drive more visits to your products. Expand product reach and capture more sales.

FAQs

What is SEO?

SEO is an acronym for Search Engine Optimization. It is the practice of optimizing a website with various elements so that it can be more easily found in search result listings. SEO includes both technically oriented elements (based on how search engines function) and visitor oriented elements (based on how people interact with a site). There are many facets to SEO, including on-page and off-page SEO, site speed and responsiveness, and much more. The more optimized a site is, the more potential it has to appear at the top of search results and get clicks and conversions. SEO is organic, with no paid placement involved for search listings.

How Long Does SEO Take?

The common answer is approximately 4 to 6 months to see results depending upon competition and methods. This is the anticipated timeframe when you would begin to see the results, not when you reach your goals for SEO. SEO implements various optimizations on every URL on a site to satisfy hundreds of algorithm requirements. This takes time, and then it takes additional time for search engines like Google to re-crawl the site so that the optimizations make an impact in search rankings.

What is Local SEO?

Local SEO is a central piece to overall SEO strategy. It increases brand visibility and online presence in Google Maps and local search results. This is based largely on your Google Business Profile (formerly Google My Business) presence but also spans across local business directories, data aggregators, voice search navigation services, voice search devices and more. This is essential for all device types and is not only an important piece for technical website SEO but also to drive potential customers to your location.

What is Technical SEO?

Technical SEO means making a website more crawlable, indexable, and searchable for search engines by optimizing the HTML tags, schema markup, and other “back end” information that search engines see. This impacts both desktop and mobile search results. Technical optimizations allow for the search engines to analyze web pages most effectively and maximize their position in search results.

What Does Website Siloing or Siloing (for short) Mean?

Website siloing is simply a way to describe how the content structure of a website is aligned. It concerns the way the topics and themes of a website are organized so that search engines can understand the content hierarchy and rank the site with the most optimal positioning.

We Do Paid Advertising. Should We Invest in SEO too?

SEO and paid search together are responsible for approximately 70% of website traffic.
SEO and PPC (Pay Per Click) advertising are robust strategies that can deliver results in isolation but can greatly complement one another and generate the strongest ROI when integrated with a combined strategy.

Using both PPC and SEO:

  • Promotes brand awareness at all stages of the user consideration / buying funnel.
  • Will lead to more overall click volume to the site.
  • Captures overall market share across digital spaces as a whole.
  • Cross Attribution Impact of traffic and leads.

When SEO and PPC are integrated fully into a cohesive strategy, it can help brands and businesses achieve much better results than relying solely on the individual channels.

Do I have to Pay for Organic or SEO Traffic?

Search engine optimization is a paid service, but organic traffic from SEO does not require payment to search engines to be listed in search results. This creates the misconception that SEO is free. Although there is no ad budget to place in Google, that does not mean there is no cost to SEO. The reality is that for competitive industries, it is highly recommended to consider paying an experienced SEO company with expert staff to achieve the best results.

How Does SEO Work?

SEO is an indirect approach to lead generation or sales. SEO is a long-term investment and strategy to perform a series of organic optimizations and marketing strategies on your website or web properties to allow them to be found more easily in search results. SEO increases organic ranking and search visibility and is essential for your overall marketing strategy.

How Important are Keywords and How Should They Be Used?

Keywords are important, but the way SEO is done today is different than it was in the past. Machine learning and the ability for machines to interact with humans through artificial intelligence has changed the way keywords should be used. Keywords still matter, but what matters more is how your site’s market topics and themes are aligned with using those keywords. Machines can understand the context of the conversation on the site and strive to respond to that conversation. As a result, search results are not just about keywords, but about the searcher intent of the search query. The sites that are most relevant with quality content to answer that query get listed higher in results. So, no matter how many keywords you put on a page, if your site topics and themes aren’t relevant and if the page doesn’t deliver the information searchers are looking for, there is a ceiling to how high it can rank in search results. Google may choose to list a site in the search results that doesn’t even have the search keyword on it if it deems the content on the page to be more high-quality and relevant.

Is YouTube Important?

Yes, very important. YouTube is a Google property and the second largest search engine next to Google. Ignoring YouTube is a missed opportunity. YouTube not only provides brand reach but allows for optimizations that can greatly benefit and bring value to your site and brand

Discover Your Marketing Potential Today!

 

Let Gragg Advertising develop custom integrated SEO solutions to help you grow your business with higher ROI!

 


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