Orange EV

Orange EV designs, manufactures and services industrial electric vehicles for leading companies around the world. Established in 2012 and headquartered in Kansas City, Kansas, Orange EV was the first U.S. manufacturer to introduce 100% electric Class 8 vehicles. And they continue to be a leader and innovator within the industry.

Since delivering their inaugural terminal truck in 2015, they have deployed more than 1,230 trucks across 38 states, Canada, and the Caribbean, serving more than 280 fleets. Collectively, Orange EV trucks have logged over 17.1 million miles and 6.4 million duty hours.

Orange EV’s core values are rooted in building products their brand and customers can stand behind with pride. They are committed to operating with thoughtfulness and integrity, delivering exceptional value, and earning their customers’ loyalty every day.

Objective

SEO

The objective was to surpass business sales goals through increased lead flow and traffic engagement via the brand website. To meet these goals, the site needed to grow organically a significant amount.

Creative

The objective was to establish a recognizable brand and establish Orange EV’s position as a leader in their field.

Approach

SEO

Gragg strategically implemented local SEO, utilizing Google My Business, Bing Places, and several trusted business sources and directories. Gragg also performed optimizations to voice search that were executed with various organic strategies. Basic and advanced website optimizations were merged with custom organic strategies, including content marketing, and were executed on a consistent basis.

Results

30%

Increase in Engagement

6%

Monthly Enrollment Increase

25%

Lower Cost Per Lead

SEO

Our holistic, organic approach—targeting on-site and off-site optimizations, and executed with content marketing—resulted in gradual traffic and lead growth. Performance metrics continued to improve consistently month over month. The growth is the result of a well-planned, well-executed organic SEO strategy.

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