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People might think billboards advertising is old-fashioned and un-subtle. That might be true. What’s also true is that billboard advertising works. Billboards can be a highly effective tool for your business, especially when you have help from media experts like the team at Gragg.
At Gragg advertising, our well-rounded and experienced media team approaches each account with no prejudices or preconceptions. We choose the best advertising channels based on the needs of the individual client.
1. A Big Creative Canvas
The sheer size of billboard displays opens up creative possibilities impossible with other channels. You can let your imagination run wild with eye-catching ideas. Gragg’s creative team will make sure your billboards are attention-getting and memorable.
2. Major audience reach
Reaching the biggest possible audience isn’t everything in advertising, but it sure doesn’t hurt. Billboards placed near high-traffic highways, intersections, and city streets are seen by thousands of people each week. Our media experts can help you get the most impressions from your billboard budget.
3. Repeat impressions
A message that your audience only sees once might quickly be forgotten, but placing billboards on well-traveled roads means that people will see your message multiple times a week as they commute. Our team can develop billboard campaigns with messages that build on each other over time to increase brand recognition and get you closer to a conversion with each exposure.
4. Strategic placement
Billboards can be located strategically to reach different audiences, whether you’re a local retail business trying to lure shoppers or you want to target travelers on their way to a tourist destination. Gragg’s team can find the optimum location for your billboards depending on your budget and goals.
5. Synergy with other channels
Billboards can complement and reinforce the messages you’re delivering through online, TV, and radio ads to grow your brand recognition and increase the chances of conversions. As your full-service ad agency partner, Gragg will ensure that your ad messaging consistently makes a compelling case for your brand across all of the channels we utilize.
Billboard advertising is nothing new. That doesn’t mean that doing it right is easy. Choosing Gragg for your billboard campaigns is the difference between ads that deliver big results and ads that are just… big.
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