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Reach your audience with an email marketing strategy! Contact us Today!
Due to its proven effectiveness in engaging and converting audiences, email marketing should be considered as part of your overall digital strategy. One key factor in its success lies in its direct and personalized approach.
Unlike other forms of marketing that cast a wide net, email allows businesses to tailor messages based on user behavior, demographics, and preferences. Companies can deliver content that resonates with recipients, fostering stronger connections and driving desired actions such as purchases or sign-ups.
The benefits of email marketing are defined by a few key components:
ROI (return on investment), engagement, effectiveness, and personalization.
ROI:
Email marketing is highly cost-effective compared to traditional marketing channels. With minimal overhead costs, it allows businesses of all sizes to reach a wide audience without breaking the bank.
Effectiveness and Engagement:
Companies can track metrics like open rates, click-through rates, conversion rates, and more, providing valuable insights into campaign performance and audience behavior. This data-driven approach enables continuous refinement of strategies, optimizing content, timing, and segmentation for better results over time.
Personalization:
Campaign Monitor reports that personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Even adding a plugged-in name can make a reader open the email at a much higher rate. This personalized touch increases relevance, leading to higher click-through rates.
Gragg is a partner with a retail popcorn brand local to Kansas City. We design and send 20 emails throughout October-December. Typically, email blasts in the food industry can result in a 10% Open Rate and a CTR (Click-through Rate) of 1-2%.
Because of Gragg’s expertise in design, call to actions, and script, this customer achieved a combined average Open Rate of 43% and a CTR of 11% in 2023. One email blast (sent the day before Cyber Monday) even led to one of the biggest sales days of the company’s holiday season.
Reach your audience with email marketing! Contact us today and let us integrate email marketing into your digital marketing strategy!
This scalability and efficiency make email marketing not only a powerful tool for driving immediate sales, but also for building long-term customer relationships through consistent and valuable communication.
We can use multivariate testing to see how factors like subject line and the time of day messages are sent impact the performance of email campaigns for your audience. This allows us to continually improve the performance of your campaigns while saving you time and hassle.
You can’t succeed in modern email marketing without mobile-friendly templates. Mobile opens accounted for 43% of all email opens in a recent study by Campaign Monitor, and trends point to even more people using their phones as their primary email platform in the future. We can make the mobile optimizations necessary for your campaign to perform.
Do you know what the CAN-SPAM Act says? We do. Failing to comply with regulatory requirements in your email campaigns can have consequences beyond just reduced effectiveness. We know how to create campaigns that stay compliant and stay out of spam folders.
Our dedicated team of professionals are committed to building trust through communication and tangible results. We believe in working closely with our clients to develop a true partnership. We meet with you, listen, plan and execute as a team to meet your brand goals and objectives. We grow our business by growing yours!
Ready to engage your audience with email? Contact us today!
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