Is your website converting traffic the way it should? How easy is your site to use? Can users easily access your site on their mobile device?
Chances are, if you’re thinking about revamping your current website, you’ve already asked yourself these questions. If not, you need to. Your website is literally the face of your company. Be honest — is it pulling its weight, or are you starting to get the feeling that you’re not as cool as you used to be?
Here are five reasons to give your site a proper facelift:
Attract new business: Your website is the first impression of your company for your potential client base. If your site is ugly, hard to use and confusing, you’re probably not going to get a follow-up call. How do you look to outsiders looking in?
De-clutter: Here’s a little secret. Your audience isn’t checking out every single page on your website, no matter how clever you think it is. Figure out what are the most important details you want to project to your audience. Give them just enough to give them an informed an opinion of how you can help and let them come to you for the details.
Streamline for mobile: If your site isn’t designed for mobile use, you are already playing from behind. People are accessing the Internet on digital devices now more than ever before. Make sure your content is readily accessible on all platforms, including laptops, desktops, tablets and smartphones.
Become more user-friendly: While all websites pretty much serve the same function, they don’t all function the same way. You’d be surprised how quickly negative opinions can form if your site is wonky and littered with dead links.
Update Company Goals: It’s not uncommon for a company’s goals and focus to shift over the years. What does your site say about you? Are visitors getting an accurate sample of the quality of services you offer? Be sure your message is clear, concise and accurate.
What Gragg Says about It…
Looking in the mirror and admitting you’ve got a problem isn’t easy. Let us take the sting out of your web presence self-reflection. Give us a call today! We’ll pop the hood and give it a good look-see. It may not be as bad as you think and if it is, don’t worry – we’ve got your back.