Gragg Advertising is looking for a Director of Social Media who will lead the strategic development and tactical initiatives across our client base, and serve as the lead social media strategist within the Social Media team. As part of the Social Media Team, the Director will support the securing and growth of both current clients and new business opportunities within the social media space. Primary responsibilities are the planning and growth of our client’s social media activation within the multichannel marketing ecosystem, internal education across the organization on innovation and opportunity within the social arena, knowledge sharing, and internal communications with the expectation to drive social media adoption making it a core competency of the organization.
Externally, this role is expected to serve as the primary subject matter expert, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within their industry. As part of the Social Media team, this role is expected to participate in and lead team meetings, create documentation and articles that support the team, and support client initiatives that provide a measurable and efficient return on marketing investment. The Social Media team is a subject matter expert group that works closely with clients and internal teams to enhance the agency and clients’ core competencies in social media, content creation and distribution, and customer engagement. The team interacts with internal and external clients daily and is responsible for building strong partner relationships and contributing to the clients’ strategic marketing initiatives and educational needs.