With up to 42% of offline marketing attribution transferred to online channels, how can you know where your inquiries are coming from? Join us as we explore the effectiveness of an integrated marketing strategy that combines earned and paid media. We’ll dive into the data and share recommendations to overcome your marketing ROI challenges and […]
Most admissions representatives have never been trained in sales techniques, either direct contact or over the phone. This seminar is centered on the basic sales skills necessary to recruit the right students.
Marketing has changed dramatically in the last five years as 360-degree marketing now includes all traditional and digital formats. This session will explore the best media mix for optimum results. Attendees will learn how to develop an effective marketing strategy for attracting the next generation of students.
As presented at CECU by Greg Gragg, CEO and Darryl Mattox, President/COO.
Everyone in the school business knows that the highest conversion ratio always comes from referrals and Personally Developed Leads (PDLs). Most campuses under-utilize these strategies because they are not top of mind. This presentation focuses on implementing PDL and referral programs that can help increase the volume of these valuable leads. Learning Outcomes: • Creating the right atmosphere […]
Join us as we explore 10 adjustments in your marketing program that can increase your enrollment numbers. From optimizing your direct mail and online video to landing pages and social media programs, we’ll discuss essential elements of engaging campaigns. All of these tactics do not cost the school additional dollars and are easily implemented.
Explore how your brand can engage a new audience and refresh its online presence. Download the slides for “Marketing for What’s Next: Branding Strategies for Consumer Engagement”. As presented at the KCDMA luncheon by Darryl Mattox and Julie Pinedo.