Everyone in the school business knows that the highest conversion ratio always comes from referrals and Personally Developed Leads (PDLs). Most campuses under-utilize these strategies because they are not top of mind. This presentation focuses on implementing PDL and referral programs that can help increase the volume of these valuable leads. Learning Outcomes: • Creating […]
Join us as we explore 10 adjustments in your marketing program that can increase your enrollment numbers. From optimizing your direct mail and online video to landing pages and social media programs, we’ll discuss essential elements of engaging campaigns. All of these tactics do not cost the school additional dollars and are easily implemented.
Explore how your brand can engage a new audience and refresh its online presence. Download the slides for “Marketing for What’s Next: Branding Strategies for Consumer Engagement”. As presented at the KCDMA luncheon by Darryl Mattox and Julie Pinedo.
We will discuss identifying programs that will attract new students to your school. We’ll talk about pinpointing areas of your curriculum that could use an enrollment boost, and how to get your overall enrollment up to snuff via marketing tactics.