Partnering with a local pillar of the community to help them reach new people.
The logo is a modern, abstract take on an image that has been around for a century. By incorporating a bright color palette, we were able to reflect the positive impact Guadalupe Centers has had and will continue to have on the community for years to come.
By incorporating Our Lady of Guadalupe into the new logo, we were able to extend the mission of the organization, one that exudes moral and ethic principle in the outreach and care of all who need it. Guadalupe Centers wanted to reach further into the community, to engage with more demographics and expand their profile, and this approachable, modern brand refresh will allow them to do just that.
In order to engage with a younger, more diversified audience, Guadalupe Centers needed to refresh their brand online. Their new online presence is a modern, easy-to-use reflection of their new brand and properly conveys the size and scope of this important organization.
No modern website starts out with a great user experience. Working directly with Guadalupe Centers and their 20+ distinct entities, we were able to develop a framework to functionally display their entire brand’s reach in a way that’s pleasant for the user.