How people behave, how they spend their time, how they buy things – we analyze and
interpret it all, and then deliver it to you so you can make smarter marketing decisions.
See the whole board. Like chess, building a successful campaign means looking at every angle as it relates to your entire marketing strategy. It means looking at things together, in sum, to isolate key performers as well as those worth sacrificing. By working with our analysts each day, you’ll get access to holistic, real-time models of your entire marketing strategy to make sure you’re always one move ahead.
Know your sources. Engagement with your brand can come from any number of
channels, even some where you haven’t allocated marketing dollars. But knowing where people are finding you means you can target your efforts more efficiently and effectively. Our analysts will not only build these models for you, but they’ll help you capture on opportunities uncovered when each customer is attributed to a source.
What works, what doesn’t. Understanding the where and the when – that’s important. But ultimately, you’re in this to learn what works and why. With conversion modeling, you’ll see each and every sale or conversion, and you’ll be able to trace its path to purchase all the way back to the piece of marketing that sparked initial interest. The goal: Find patterns, replicate, grow.
Find your tribe. People are the engine that keeps brands moving forward. We’ll help you find the right people. Our team of analysts assemble message-specific demographic models to chart what’s working with what group, and why. But more importantly, we’ll help you hone in on the specific demographic that resonates most with your brand, allowing you to target the groups and channels that take your investment the furthest.
Walk before you run. Large or small, no project ever starts without our teams submersing themselves in the nitty gritty of a brand’s origins, market and competition. We establish a brand’s current position in the marketplace and build growth models to understand what’s possible within a given vertical. Only then can we emerge smarter and more readily armed to build sound brand strategy designed to help you grow.
Details matter. We track everything. We want to know how long a customer
spent on your page, how she got there, what device she was using, why she didn’t buy, where she went after she left, and exactly how much time elapsed until she returned. Plus way more geek-related stuff. You’re welcome to join us, but we’ll do it anyway. Partly because we love it, but mostly because it’s going to make your brand better.