Holistic Modeling Gragg Advertising

Holistic Modeling

See the whole board. Like chess, building a successful campaign means looking at every angle as it relates to your entire marketing strategy. It means looking at things together, in sum, to isolate key performers as well as those worth sacrificing. By working with our analysts each day, you’ll get access to holistic, real-time models of your entire marketing strategy to make sure you’re always one move ahead.

Holistic Modeling Gragg Advertising
Attribution Modeling Gragg Advertising

Attribution Modeling

Know your sources. Engagement with your brand can come from any number of channels, even some where you haven’t allocated marketing dollars. But knowing where people are finding you means you can target your efforts more efficiently and effectively. Our analysts will not only build these models for you, but they’ll help you capture on opportunities uncovered when each customer is attributed to a source

Conversion Modeling Gragg Advertising

Conversion Modeling

What works, what doesn’t. Understanding the where and the when – that’s important. But ultimately, you’re in this to learn what works and why. With conversion modeling, you’ll see each and every sale or conversion, and you’ll be able to trace its path to purchase all the way back to the piece of marketing that sparked initial interest. The goal: Find patterns, replicate, grow.

Conversion Modeling Gragg Advertising
Demographic Modeling Gragg Advertising

Demographic Modeling

Find your tribe. People are the engine that keeps brands moving forward. We’ll help you find the right people. Our team of analysts assemble message-specific demographic models to chart what’s working with what group, and why. But more importantly, we’ll help you hone in on the specific demographic that resonates most with your brand, allowing you to target the groups and channels that take your investment the furthest.

Research Analysis Gragg Advertising

Market Research

Walk before you run. Large or small, no project ever starts without our teams submersing themselves in the nitty gritty of a brand’s origins, market and competition. We establish a brand’s current position in the marketplace and build growth models to understand what’s possible within a given vertical. Only then can we emerge smarter and more readily armed to build sound brand strategy designed to help you grow.

Research Analysis Gragg Advertising
Analytics Gragg Advertising


Details matter. We track everything. how long customers (or consumers) spend on your page, how they got there, what device they were using, why they didn’t buy, where they went after they left, and exactly how much time elapsed until they returned. Plus way more geek-related stuff. You’re welcome to join us, but we’ll do it anyway. Partly because we love it, but mostly because it’s going to make your brand better.

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