Data Integration

Your performance, your system. It’s your brand. See how your customers engage with it – and do it within the framework of your own database. We can build customizable dashboards to reflect the key performance indicators that are unique to your business, and then we’ll integrate your campaign metrics directly into your system. It’s about transparency. It’s about data. It’s about making sure you have all the information you need to take your brand to the next level.

Holistic Modeling

See the whole board. Like chess, building a successful campaign means looking at every angle as it relates to your entire marketing strategy. It means looking at things together, in sum, to isolate key performers as well as those worth sacrificing. By working with our analysts each day, you’ll get access to holistic, real-time models of your entire marketing strategy to make sure you’re always one move ahead.

Conversion Modeling

What works, what doesn’t. Understanding the where and the when – that’s important. But ultimately, you’re in this to learn what works and why. With conversion modeling, you’ll see each and every sale or conversion, and you’ll be able to trace its path to purchase all the way back to the piece of marketing that sparked initial interest. The goal: Find patterns, replicate, grow.

Demographic Modeling

Know your audience.  Information to create a mental picture of the typical member of your audience. More accuracy, more results.

Market Research

Walk before you run. Large or small, no project ever starts without our teams submersing themselves in the nitty gritty of a brand’s origins, market and competition. We establish a brand’s current position in the marketplace and build growth models to understand what’s possible within a given vertical. Only then can we emerge smarter and more readily armed to build sound brand strategy designed to help you grow.

Analytics

Details matter. We track everything. How long customers (or consumers) spend on your page, how they got there, what device they were using, why they didn’t buy, where they went after they left, and exactly how much time elapsed until they returned. Plus way more geek-related stuff. You’re welcome to join us, but we’ll do it anyway. Partly because we love it, but mostly because it’s going to make your brand better.