CPI is out. ROI is in.

(As originally published on LeadsCon.com.)For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising vehicle […]

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Marketing in the Digital Age

(As originally published in the Kansas City Business Journal.)Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall marketing […]

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6 Simple Strategies for Generating Business Referrals

(As originally published in Thinking Bigger Business Magazine.)As business leaders we have often been taught that our best source for new business is referrals from happy customers and clients. There is no better lead than one that has been sent your way through a strong referral. The challenge has always been how to get satisfied […]

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