Marketing in the Digital Age

(As originally published in the Kansas City Business Journal.)Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall marketing […]

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Important Next Steps with Gainful Employment Delay

As of Friday, June 30th, 2017 the US Department of Education (ED) announced highly anticipated guidance on Gainful Employment (GE) requirements. The Department has delayed the enforcement of disclosure requirements and extended the deadline for earnings appeals until July 1, 2018.Click here to read more of the official ED announcement.While this is welcome news to our […]

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Gragg Advertising Helps Kansas City Go Red for Heart Health

Gragg Advertising tapped by the American Heart Association to produce “Go Red” campaign work. Kansas City, MO – 5/25/2017 – Gragg Advertising has been tapped by the American Heart Association to help raise awareness and critical funds for the 2017 Go Red For Women campaign. This partnership aims to shift the conversation around heart health to fight […]

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Importance of Video in Content Marketing Strategy

A year ago we posted on our blog about Facebook Canvas, user experience, immersive content, and the imminent reign of video.Well, video is no longer an “up-and-coming” tactic. It’s here, it’s powerful, and it’s all about the brand. Thanks to social platforms putting video first, brand focus has shifted right before our eyes. Not just […]

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Fundamental Values of Nonprofit Marketing

One of advertising’s greatest challenges is battling public perception that all advertising and marketing is dishonest, corrupt, and downright evil. An even harder challenge is battling this perception in nonprofit marketing. Nonprofits are generally perceived as a societal saving grace in the wake of corporate trickery and greed, so one would think marketing a benevolent […]

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Four Ways to Jump-Start Your Referral Program

Has anyone seen a referral lately? Referral programs in higher education institutions have withered away in recent years due to concerns in the political environment. Our data shows in 2005, 50 percent of inquiries were from referrals, converting at 18 percent. In 2014, 9 percent of leads were from referrals, converting still at 18 percent. […]

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Pay-Per-Lead: Using Data to Find Your Match

We all know how online dating works, at least conceptually. You, the eligible single, put in all the criteria of what you’re looking for in a potential dating prospect. You can choose physical features: blonde, brunette, red head. You can select a height and weight range. You can even get super granular about it, looking […]

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Content Marketing Pt. 2: Context & Customer Journey

So, advertisers of the world, how do we make content that is worth consumers’ time?Make it valuable to them is the obvious answer.For starters, the approach to content strategy should be like all other advertising – get to the consumer in their time of need with something that adds value to their situation, at specific […]

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EDU Lead Gen Meets Legislation: Are Schools Liable for a Marketer’s Activity?

Presented at CSPEN 2016 by Greg Gragg (Gragg Marketing) and Shawn Graybill (IntegriShield). 

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Content Marketing Pt. 1: Quantity vs Quality

One of my favorite marketing quotes comes from Duke University behavioral psychology professor (and all around smart guy) Dan Ariely about big data…“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”The phrase directly […]

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