Project Management from the Outside In

Project Managers wear many hats – collaborators, managers, problem-solvers, facilitators and (sometimes) even interpreters. We translate business needs into action plans for our clients. With responsive design work, search engine optimization, social and traditional media, we put the needs of our client at the heart of our strategy.Why are Project Managers important?Companies are focusing on […]

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GraggVoice
Syncing Corporate Internal and External Communications in a Social Media World

All brand marketing and strategic plans begin with the same basic structure: Defining how your product and services differ from competitors and determining your target audience. The issue any organization must face is ensuring that its employees know the strategy and statement well enough to properly communicate it externally.Your employees are the true face of […]

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graggWeights
Get Stronger with a Healthy Dose of a Marketing Mix

If you have been paying any attention to marketing trends in recent years, surely you’ve heard traditional media is dying and companies are beginning to steer away from such platforms putting a larger focus on new-age digital tactics. Scratch this idea from your head and let’s be realistic.To create a compelling and cohesive brand image, […]

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ContentSEOintersection (2)
Understanding the Cyclical Nature of Content

First, let’s just get the definition out of the way: Content is information published on owned or earned media for a clearly defined audience with a clearly defined goal.Companies produce content at breakneck speed. Content takes the form of apps, blogs, case studies, ebooks, email, infographics, slide presentations, social media, videos, web pages, webinars, and […]

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Thinking Mobile First

In 2015, internet usage on mobile exceeded internet usage on desktop. Mobile is not an after-thought, phase, side-dish, or extra. Mobile may evolve, but it’s not going away.What are you doing about it?Click here for the mobile playbook.

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GraggSolution3
Plug the holes in your marketing strategy

Digital marketing is the way of the future, right? Social media, blogs, and websites have changed the way we market products and services. But there is so much more to digital marketing than these obvious platforms.There are a lot of smaller, ancillary services that work in conjunction to help keep the blood of life flowing […]

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graggOctopus
Get Up Close And Personal With Your Data

Do you ever feel like you’re asking questions but nobody is listening? It’s like that famous quote from Ferris Bueller’s Day Off. “Bueller? Bueller?”When it comes to how your marketing performs, you don’t have time to wonder if someone is hearing you.  At Gragg, our service team’s main responsibilities are answering all of your questions and […]

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GraggSOM-WebDesign
Revamp Your Online Presence with an Updated Web Design

Is your website converting traffic the way it should? How easy is your site to use? Can users easily access your site on their mobile device?Chances are, if you’re thinking about revamping your current website, you’ve already asked yourself these questions. If not, you need to. Your website is literally the face of your company. […]

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GraggVenn
Simplify Your Design, Maximize Your Brand Potential

Everyone wants the next big thing. Bigger! Better! Faster! More intense! Ladies and gentlemen, more is not always better, especially when it comes to your design strategy.Think of it this way: If you want to send a clear message, the last thing you want to do is hop on your soapbox and shout it out […]

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graggBLOGRadiotowers
Doom of ‘big radio’ spells trouble for local markets

Radio has long since been an industry pillar when it comes to advertising, but those days are coming to a crashing and unfortunate end.  Big radio networks like iHeart, ClearChannel and even CBS radio are struggling financially.  These companies have taken on a significant amount of debt in building their networks, and local programming is […]

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